transcosmos conducted a survey on usage trends among 3,200 e-commerce users aged between 10 and 40 in 10 Asian cities including Tokyo (Tokyo, Shanghai, Taipei, Hanoi, Manila, Singapore, Bangkok, Kuala Lumpur, Jakarta, Mumbai).
Here, we focus on the content related to cross-border e-commerce.
Outside Tokyo, cross-border e-commerce is more popular
In Asian cities other than Tokyo, cross-border lebanon whatsapp data e-commerce is a popular way to purchase goods.
Reasons for purchasing include “because I can’t get it in Japan” and “because I want a product from an overseas-only brand.” When asked
how they found out about a product, respondents said “I heard about it through online word of mouth” and “social media.”
Cross-border e-commerce: American, Japanese, and Chinese products are popular
When using cross-border e-commerce what is neuromarketing? 5 recommended books to learn marketing using neuroscience the most popular country from which people would like to make purchases is the United States, followed by China and Japan.
The reasons for choosing Japan as the most popular country for purchases include “safety and security” and “quality and performance.” The most common reason for choosing China is that it offers good cost performance.
Key points for expanding into cross-border e-commerce in Asia
Consumers in Asian cities outside of Japan seem to be using cross-border e-commerce more than expected. In particular, when it comes to purchasing goods, they tend to buy products that are not available in their home country.
The channels through which products become known include online reviews, word-of-mouth information, and social media advertising,
important to make use of these in marketing
In preparation for “Level 4” (drone delivery whatsapp database in populated areas) in many domestic companies, including ANA Holdings, Japan Post, Rakuten, Yamato, and Seino, are entering the drone market and conducting demonstration experiments with the aim of commercializing the technology in remote islands and mountainous areas across the country as a possible new means of transportation to address future labor shortages and the progression of depopulation.
The graph below is a prediction of future growth in the drone market, taken from the Drone Business Survey Report 2020 by Impress Research Institute, a company that conducts market research and analysis in the IT and digital fields.