As consumer needs become more! diverse, marketing methods are also becoming! more diverse and sophisticated. Neuromarketing is one such method! that has been attracting attention in recent years.
Neuromarketing can be summed! up simply as “a marketing technique that applies neuroscience.” Humans feel, think, and act with their! brains, so more and more companies! are adopting neuromarketing as a marketing! technique that appeals to the brain.
We will introduce basic knowledge about neuromarketing and recommend five books for those who want to learn more.
As mentioned at the beginning, neuromarketing! is a marketing method that applies knowledge of neuroscience. It is a concept that uses neuroscience philippines whatsapp number data to analyze the unconscious behavior and thought patterns! of humans, and provides value based! on that, leading to sales. What particularly sets it apart from! other marketing metho!ds is that it also analyzes unconscious emotions, aiming! to turn unverbalized consciousness into action.
Considering that humans are creatures! who think and act with their brains, the most effective sales promotion is to appeal directly to the brain. Marketers are always eager to know what consumers really think, and neuromarketing has the potential to make this a reality.
Why Neuromarketing is Attracting Attention
There has been a desire for neuromarketing for! some time. It has been thought that if we could understand the “nascent emotions” that occur at an! earlier stage, rather than analyzing verbalized emotions and behavior, we might be able to! reach out to people more easily and get what they want. Neuromarketing is one of the outcomes! of this idea.
It is revolutionary to be able to verbalize! emotions tiffany chelsvig visepresident, mense before they are put into words, meaning that marketers can grasp emotions before they are put into words. This is because emotions before they are put into words are free of “impurities” and contain only a person’s true feelings. If you can know emotions before they are put into words, you can also see the difference between them and emotions that are later verbalized. These changes in emotions are also valuable information for marketers that can be useful in product development and sales promotion strategies.
5 books to learn neuromarketing
This article can only explain the overview and concepts of neuromarketing, but for those who want to learn more about neuromarketing, we will introduce 5 recommended books.
The Shopping Brain: The Amazing World of Neuromarketing
This is an introductory book to neuromarketing that uncovers the “true feelings” of consumers, as revealed through a brainwave measurement project targeting 2,000 people. The author, who has demonstrated a talent for marketing since childhood, such as when he placed an advertisement in a newspaper at the age of 11, caused a stir, focuses on neuromarketing and explains the methodology for putting it into practice.
Introduction to Neuromarketing
The author asserts that outward attributes such as age, gender, and occupation do not improve marketing results, and instead claims that what sale leads is needed is brain capacity, temperament, pleasure, and vision. This is the very origin of neuromarketing, and it gives us an insight into why it is necessary to approach the brain.
Neuromarketing strategies that create hit products: The purchasing decision-making process from a neuroscience perspective