LinkedIn: it is the network for the business market. As a company it is super interesting to be visible on this medium. But how do you actually ensure that you have more success on LinkedIn with your company page? Time for a short masterclass.. The importance of LinkedIn The National […]
Online marketing is a broad concept, because who do you actually want to address with your marketing strategy? High time to distinguish the different target groups that you can aim your arrows at. Who do you want to reach? How can you best approach this? And especially, how not? We […]
The average position of your ads: a frequently used statistic for Advertising specialists. From September 2019, this statistic will be replaced by four other statistics. Is this bad? No, because four others will be introduced that will give you more and more concrete insights about the ads. Do you want […]
The Google Marketing Live 2019 event recently took place in San Francisco. Many professionals from all over the world come together to share and expand their knowledge. Google uses the annual event to let business owners and marketers know what features and products they expect to release in the near […]
Nowadays, there are several conversion optimization programs that offer almost the same thing. Of course, there are differences, especially when we look at the features. We have already talked about the optimization tool Visual Website . Today we would like to highlight another optimization tool, which is also free, namely, […]
Even though we often scour the World Wide Web to look for new trends and developments, not everything can be found on Google. That is why Steven and Roy were present at Web Summit 2019. So if you are wondering, what does the future look like in the field of […]
Where do your visitors come from? And which visitors convert best? By default, Google Analytics has a specific view of the channels. In this blog, we will explain how to use UTM codes to give your campaigns the right tags and tell you how to group your sources and media […]
Engines an innovative way to understand your content which can improve your visibility on serps . And significantly optimize your seo strategy implementing schema markup correctly and effectively on your website . Requires a contextbased approach knowing what your content is about you can ensure it reaches . The right […]
Result in missed opportunities or even penalties from search engines here are some common mistakes . To avoid when learning how to use schema markup improper use of markup make sure . To use the correct type of schema markup that corresponds to the content of the . Page improper […]
Test your schema markup using googles structured data testing tool or schema markup validator to . Ensure your markup is implemented correctly stay up to date with schemaorg regularly check schemaorg . And google for updates to schema markup for any changes or additions to schema types . Keeping up […]
