B2B marketing is at a crossroads. Privacy legislation and third-party cookie blocking are forcing marketers to rely less on cookies and performance marketing and focus more on delivering value to the ideal customer. Traditional funnel marketing, with a streamlined and predictable path to conversion, no longer matches the reality of […]
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by itorial Staff with No comments Digital InsightsDigital Marketing Share this content Global mia measurement and optimization platform Integral Ad Science announc today, Wnesday, March 6, 2024, the expansion of its Artificial Intelligence-bas Made for Advertising (MFA) solution . With this enhancement, IAS now offers advertisers “the first solution capable […]
On the initiative of the Association of Blind and Visually Impair Associations of Slovenia, NLB Bank install the first ATM adapt to the nes of the blind and visually impair at the Youth Work Brigades Square in Ljubljana . It is the first such ATM in the region, and in […]
By itorial Staff with No comments Data AnalyticsDigital Marketing Share this content Emplifi , a Customer Engagement platform , announc this Monday, August 28, 2023, the launch of Unifi Analytics , a comprehensive solution that aggregates, analyzes and presents customer data in an easily usable format, as report in a […]
There seems to be quite a bit of confusion in the marketing world about two vital but quite different application techniques, that of Content Marketing and SEO. It is easy to see why this is the case if one follows the various references to these two techniques in various articles […]
LinkedIn is a great platform for lead generation. To get started, it’s essential to build a list of your ideal target audience based on your current buyer persona data . Ask yourself questions like: What industry are they in? Who are the decision makers? Do they work at similarly sized […]
By itorial Staff with No comments Digital MarketingSocial networks Share this content Metricool has present the Facebook Ads Study 2024 , an analysis that compiles data, information and key findings to see how brands, agencies and social mia managers use ad campaigns on Meta platforms. Among other results report by […]
The Baby Center offers everything parents need to prepare their children for the cold months. Clothing such as warm jackets, trousers, hats, scarves and gloves are made with children’s comfort and protection from the cold in mind. In addition, the stores offer a wide selection of footwear adapted to different […]
Automation offers significant time savings. Professionals can focus on strategic tasks. Automation tools increase the effectiveness of campaigns. According to SocialPilot , automation can boost conversion rates by 80% . Impact on engagement and reach Automation improves prospect engagement. Personalized messages captivate audiences. Tools help expand campaign reach. Companies grow […]
LinkedIn: it is the network for the business market. As a company it is super interesting to be visible on this medium. But how do you actually ensure that you have more success on LinkedIn with your company page? Time for a short masterclass.. The importance of LinkedIn The National […]
