LinkedIn is a great way to gain new B2B clients. But if you don’t implement generating leads the right LinkedIn strategies, you’ll miss out on generating leads and sales.
There are so many ways to generate leads on LinkedIn that you’ll need to focus and define some strategies to do it right.
In this post, we’ll take a look at different growth strategies for LinkedIn.
We’ll also give you tips on how to get the most out of phone number database LinkedIn for your business.
Whether you’re a LinkedIn amateur or an experienced user, this post is for you.
Stay tuned… As we’re about to dive into the world of LinkedIn Marketing !
What are LinkedIn strategies?
LinkedIn strategies are actions taken to use LinkedIn to achieve specific business objectives, using the features and/or tools available on the platform.
Having a marketing strategy is essential. LinkedIn is such a vast platform, no preguntes demasiado prontowith so many different features and potentially different applications, that it can get lost in it all.
Without a strategy, you’re likely to find yourself wasting time on the platform or not achieving the results you want.
Therefore, creating a successful LinkedIn strategy will help you focus your efforts, save time, and generate better results.
There are two types of strategies on LinkedIn:
- Inbound Strategies: Content marketing, images, videos, webinars, through LinkedIn Pulse or LinkedIn Live, for example.
- Outbound Strategies: At LaGrowthMachine , we’ve developed a great LinkedIn Outbound strategy with the help of automation. With our tool, you can send as many messages as you want to highly qualified leads. If you’d like to learn more, you can check out our guide on LinkedIn automation.
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What are the objectives of LinkedIn strategies?
If you’re a B2B company, the first step to creating a successful belgium numbers LinkedIn marketing strategy is to define your objectives.
But before that, it’s perhaps important to remember how to define big goals. In fact, each marketing/sales objective you target through your actions should:
- Have a clear intention
- Be measurable
- Be reachable
- Define a specific period
You should ask yourself: What do I hope to achieve by using LinkedIn?
Here’s a complete list of the different goals you can pursue using LinkedIn for your growth strategy:
1. Increase your brand awareness
With this goal, you’ll improve your visibility on LinkedIn and ensure that people know about your company, products, or services.
How to measure it?
You can measure this with KPIs such as the number of followers on your LinkedIn company page, the number of people talking about your brand, the number of people your posts reach, the number of people who have seen your ads, etc.
What timeframe should be defined for this objective?
Brand awareness, like any other communication strategy, takes time. You should pursue it for at least 6–12 months before you have a clear idea of its success.
2. Generate New Leads
This objective is much more about performance. The goal is to increase your LinkedIn connection (getting new leads, which will lead to new clients, which will increase your business volume).
How to measure it?
The best way to measure this if you’re a B2B business is to take a direct look at the number of leads generated through your various actions.
With LaGrowthMachine , you can have instant visibility into the performance of your outbound strategy whenever you want: You can see how many automated LinkedIn messages you have sent, how many have been viewed, responded to, etc.
What timeframe should be defined for this objective ?
Since we’re talking about actions that can be implemented very quickly, LinkedIn Lead Generation campaigns should be monitored weekly, with a broader view each month. You’ll have a good idea of your results after one month of campaign.
3. Get More Engagement
This goal is to improve your image and brand awareness, generating leads primarily through posting on your LinkedIn account and company page. The more reactions (clicks, comments, shares) you get, the more you’ll achieve your engagement goal.
How to measure it?
You can measure this very easily by observing the evolution of reactions on your different LinkedIn posts .
What period should be defined for this objective?
It’s the same as brand awareness. Depending on the pace of your efforts, you should be able to get an idea of your results in the first 3 to 6 months.
4. Drive More Traffic to Your Website
This goal is to drive more traffic to your website through various actions on LinkedIn.
How to measure it?
You can measure this by looking at your website analytics (using a tool like Google Analytics, for example).
What period should be defined for this objective?
It’s the same as brand awareness. Depending on your pace of action, you should be able to get an idea of your results within 3 to 6 months.
Now that we’ve looked at the 4 different goals you want to achieve, let’s review the different specific LinkedIn Strategies you can work on!