But we memorized everything anyway. Moreover, 10 years later I don’t remember anything that I was taught at the university, but I remember his subject. And why? Vladimir Borisovich told stories in a special way, through stories. To be remembered, to attract attention, to get stuck in the head – these are the main features of storytelling. And today they are effectively used in marketing. What is storytelling? Storytelling is the art of selling through stories. Emotions are the free “roller coaster” that can convince the user more reliably than dry (albeit correct) arguments.
Storytelling technology makes a special impression on female audiences.
The method works due to the kuwait phone number library emotional component and narratives. They make the reader feel something, get involved with the brand. This is enough to motivate them to take action. Storytelling in marketing is used when creating advertising, videos, blogs or sales articles. It can be used to play out a company’s history in an original way, to tell about the development of a product. Why is storytelling so effective? Fleeting information is forgotten in 72 hours. But not stories. Storytelling technologies are recognized as the most effective at the scientific level.
Researcher scon firm that our brains are designed for stories,
Because this is how skills and experience have been passed on for centuries. If a story evokes emotions in a person, dopamine, a hormone responsible for memory and information processing, is released into their blood. A story that makes you feel something is stored in your head. Storytelling is memorable, and a striking example of this is social advertising. The most effective emotions in marketing are considered to be: Love; feelings associated with family values; admiration for innovation, strength, self-development this is of particular importance for any sites that could patriotic feelings; care. Pleasure. When creating an advertisement in the storytelling format, start from the chosen emotional trigger.
It will help set the right vector for the story.
Why Storytelling Is So Effective Pedigree yeezy 350 boost v2s Advertising. When the Story Is Clear Without Words Basic rules of storytelling In order for storytelling in advertising to hit the mark, it is not enough to simply make a beautiful story. Of people from your target audience. Before implementing the project, it is necessary to conduct preparatory research. What needs to be studied: market . Look at what stories are popular among your competitors’ target audience, study the current trends that people follow.
