E-A-T is also more important for some sites than others. The sites that it is most important for, is Your Money or Your Life (YMYL) sites. What is This is of particular EDGE? YMYL stands for Your Money or Your Life sites. Google refers to these sites as: ‘…pages or topics could potentially impact a person’s future happiness, health, financial stability, or safety.’ Part of the purpose of E-A-T is to fight misinformation.
negatively impact someone’s life
meaning YMYL sites. Therefore, if you bc data taiwan have a YMYL site you need to make sure that you are providing accurate information and Google determines the accuracy of that information through Expertise, Authoritativeness and Trustworthiness. Types of YMYL sites There are many different types of YMYL sites. However, the main ones are: News and current events Government, law and civics related topics Financial advice Medical advice Health and safety Groups of people such as ethnicity, race, religion, sexuality etc Shopping Many people don’t consider shopping sites to be YMYL sites but Google states that any site that is informing a purchasing decision counts as a YMYL site.
Other YMYL sites include fitness
education, housing etc. How to Demonstrate E-A-T It’s important to note that E-A-T isn’t a quick fix and whilst we have clues, there is no set list of steps to take that will demonstrate E-A-T. So, the most important thing is to ensure that you are always creating high quality and accurate content at all times. However, there are some other steps you can take to help improve your E-A-T.
Tell users who you are
The easiest thing to do is make it clear who the author and organisation is so that Google can judge your knowledge on the subject. Consider creating author pages and make sure your ‘About Us’ page is up to date. Work with experts when creating new content There are many different ways to include experts in your content. This can be done through interviews, quotes, guest posts and collaborations.
Make the purpose of your
content clear If your content is unclear, vague or confusing it suggests that you don’t know what you’re talking about. To demonstrate your knowledge, make sure to clearly address the topic, make use of headings and write in straightforward what is youyube tag generator
language that will appeal to your target audience. Update your content regularly The average life span of content is 2 years so make sure that you perform routine content audits and reviews to make sure your content is kept up to date.
You can include these audits
in your content strategy to ensure that your content contains up to date stats, best practices and working links. Link to high quality sources and bzb directory consider multiple viewpoints Pay attention to your online reputation Encourage users to leave your business organisation reviews and ensure that you respond to all positive and negative ones. Also set up press alerts and
