As marketers, we know the value of a good influencer. Influencer marketing helps you gain reach in a targeted audience or niche. Using it as part of your can drive campaign performance to increase brand awareness, generate leads and boost sales.
By 2032, that figure is expected to reach $71 billion.
Influencers can also allow you to gain traction on platforms where you may not yet have a presence; creators on TikTok, for example, are experts at making promotional content that fits in seamlessly with their organic content and entertains their audience.
Plus as marketers look to scale up their influencer marketing activities, artificial intelligence (AI) can help improve performance, reduce risk, and boost productivity.
But influencer marketing can be tricky. It’s not just about finding someone with a lot of followers, it’s about finding the right influencer and making the most of that collaboration. Ultimately, it’s about being clever with your influencer marketing strategy from the start and learning how to work with brands.
This comprehensive influencer marketing guide covers:
- What is influencer marketing?
- Key influencer marketing statistics
- What are the types of influencers?
- What’s the difference between influencers and creators?
- What are the types of influencer collaborations?
- How to build an effective influencer marketing campaign
- Top influencer marketing tools
- Influencer marketing and AI
- Influencer marketing do’s and don’ts
- Influencer red flags
- Regulations around influencer marketing
Let’s get started
Let’s start at the beginning, what is the definition dataset of influencer marketing? In a nutshell, influencer marketing is about product placement or endorsement on social media networks through an influencer. An influencer is a person with a social following and who focuses on a particular niche.
Just think about some of the biggest social media influencers such as Taylor Swift, Selena Gomez, and Addison Rae along with digital marketing experts like Gary Vaynerchuk and Rand Fishkin.
But they’re not the only ones. In recent years, there has been a rise in smaller influencers that are having an impact.
Social Media Calendar Template 2025
- ↗Generate great content ideas
- ↗Plan & schedule campaigns in advance
- ↗Leverage key dates & trends
- ↗Boost influencer or creator partnerships
Key influencer marketing statistics
By 2025, there will be over 4 billion social google has enabled this feature to windows media users globally according to Statista. That’s a huge amount of people active across social networks with an appetite for content. So what networks are they active on?
What is influencer marketing?
- The influencer marketing industry is set to grow to global seo work approximately $24 billion in 2024 – Influencer Marketing Benchmark Report
- The average ad spend per user in the influencer advertising market is estimated to be $5.60 in 2024 – Statista
- Most marketers who have an influencer program work with a small number, between one and ten – 2024 State of Social Media report