This week on latest digital marketing updates: Chrome adds new side search panel and will roll out to everyone by later in the year, nearly 50% of Twitter users from the United States are lurkers, Pinterest now lets users share idea pins on other social media platforms, Google experiments showing more short-form videos on search results, WordPress released new Performance Lab plugin aimed to make websites faster, and Google launches new Related Search for Content to improve on-site engagement.
Here are the latest news, trends, and updates in detail:
Search
Chrome Adds New Side Search Panel for Windows, Mac, and Linux Devices
Google makes it easier to search with gambling database the new Chrome feature, Side Search.
When searching with Google in Chrome, you have to hit the “back” button to return to results or stick with opening results in a new tab.
In the latest build of Chrome Canary, there are three new flags in chrome://flags in relation to the new feature, Side Search. All three flags expand features on the “side panel” to the right side of the browser, letting you access your bookmarks, reading list, and side search. The last feature is what you want to enable to get the feature.
Once enabled, you’ll see a newly added button with Google’s “G” logo when you search on Google. Clicking this button opens a panel to the left of your current tab.
Mac, and Linux devices and will be available to everyone using Chrome 100 or Chrome 101 later this year.
Social
49% of Twitter Users from the United States are Lurkers
New research finds nearly 50% of switzerland business fax numbers data list US adults on Twitter are more likely to lurk than post their own content.
As defined by Pew Research Center, Lurkers are infrequent Twitter users who post less than five tweets per month since they first opened their account. When lurkers tweet, they are also likely to reply to someone else’s tweet than post their own. These most infrequent tweeters are adults from the United States.
Infrequent tweeters are 59% of users between 30 and 49, and only 18% of users between 18 and 29. The latter being more frequent tweeters.
Lurkers are more interested in discovering other points of view rather than sharing their own
The study notes, “When asked whether business sale lead they use the site to express their own opinions or to see what others are saying, 76% of lurkers say they use the platform primarily to see what others are saying. Only 6% use the platform primarily to express their own opinions.”
Among infrequent tweeters, 13% say discovering other points of view is their primary reason for visiting the site, compared to only 5% of more active tweeters sharing the same feedback.
Replies also make up 51% of lurkers’ tweets, compared to 30% of more active tweeters, though retweets are at a smaller percentage in comparison.
See the full study for more insights.