Of course, this won’t work in every case, even automated emails aren’t omnipotent, but every potential customer you manage to convert into a customer is a great success . And since with the help bulk email marketing services of automation you will be able to get more customers than with ordinary processes, your revenue will also increase.
Another important aspect of increasing your business revenue with the help of email automation is cross selling and up selling , which in most businesses account for the majority of revenue. These are both difficult processes to do manually, but with automation they are extremely easy and effective.
# 11: It affects targeting and segmentation
Segmentation, which allows for more targeted communication with recipients, is one of the most underrated tactics 7 ways to keep woocommerce customers in email marketing, despite bringing truly remarkable results. It allows you to divide recipients into smaller groups, linked by the same interests, needs and other characteristics .
With good segmentation, message personalization becomes much more effective and more appropriate to individual recipients . Email automation allows you to do all this automatically and achieve better results while investing less work and time. Good personalization also improves the user experience which then affects the sales process.
#12 : Keeps existing customers interested
New customers are important, but existing customers should be even more important. These are people who have already made a purchase and have therefore already shown interest in your products or services . When you do marketing, you should never forget about them, on the contrary, you should pay special attention to them.
Email marketing automation makes communicating with existing customers extremely easy. Different loyalty programs, product/service feedback requests, and exclusive perks for loyal customers are great tactics that help you build and maintain relationships with existing customers , and also improve sales.
#13: Provides more details for statistical analysis
The data that is provided to us by the statistics cz lists of the messages sent is invaluable. It tells us a lot about our recipients , which, in the future, allows us to prepare better marketing campaigns, even more targeted and even more personalized.
