We can all agree (at least e-commerce store owners) that it’s easier to retain existing customers than to convert new ones.statisticsAssume that 80% of your future sales will come from 20% of your customers.
If done correctly, you can retain your customers and have them refer their friends and family. So it’s a win-win!
One thing we (at least eCommerce store owners) can all agree on is that it’s easier toRetain existing customersInstead of converting a new one. The lateststatisticsAssume that 80% of your future sales will come from 20% of your customers.
If done correctly, you can retain your customers whatsapp marketing service and have them refer their friends and family. So it’s a win-win!
That said, developing a marketing strategy to retain customers can be quite challenging, especially when your newly launched e-commerce store is still floundering. Starting an online boutique is one thing, marketing it is another.
Of course, once you chooseBest eCommerce PlatformFor your online business, you can use paid advertising to attract new customers. However, to retain customers, you need some innovative strategies. Let’s get started.
1. Create a loyalty program
Regular customers who choose your store over your competitors for online shopping need to be rewarded. A great way to do this is to set up aloyaltyprogram.
Loyalty ProgramIt is a way to reward customersGift Cards, exclusive discounts and cash rewards specifically for loyal customers.
The principle behind this is reciprocity. Most regular customers wouldn’t mind buying more products or services if they were rewarded for doing so. We’ve put together some examples to give you a better idea of this:
The most famous example is Starbucks’s rewards-based loyalty program. It probably tops the list.Best Retail Loyalty ProgramThere you go. You earn 2 points for every $2 you spend. There are other ways to collect points, too, like in-app games, bonus stars, or Starbucks® RewardsVisa® Rewards Cardsubscription.
Collecting 25 stars will earn you an espresso, while 50 stars will get you baked goods or brewed hot coffee. 200 stars buys you a sandwich.
2. Use social proof to enhance trust
The credibility of your brand is one of the most important factors in converting visitors. While BBB ratings and other certifications can help to a certain extent, you need a legitimate way to prove your authority.
To this end, many store owners useThe concept of social proofand social currency. In short, social proof is a recommendation from a friend, family member, or industry expert. Social currency, on the other hand, is when your customers copy that recommendation to make it look good. You can provide social proof in the following ways:WooCommerce Product Reviews, endorsement, recommendation, original tweet, or brand mention.
3. Create personalized emails
Email MarketingOnline businesses use it when a website is built without a CMS. This marketing strategy has been so overwhelmed by spam so much so that users automatically skip the newsletter. While copywriting is a great start to get customers to read your email copy, it won’t help you achieve conversions.
Many e-commerce companies are now advertising specialists are able to spend money rationally turning to personal emails to help them connect with their readers on a personal level. First, you can use the subscriber’s name. Use short stories and private messagesYour email template. You can even create surveys to generate data and better understand your audience.
You also need to use Confirmation Email Or other transactional messages to inform customers about the order status. So, don’t forget to personalize it by quoting the name and using the brand style of the template.
4. Provide excellent customer support
Customer support is like the backbone of most online businesses. For example, take a look at this listBest WordPress Hosting ProvidersYou will notice that many hosting companies offer excellent features, but one company that stands far ahead of Marjory is SiteGround due to its superior features.Customer Support.
Create oneDedicated support teamProvide your customers with refunds and product recommendations. You can even take advantage ofEmail Management SoftwareImprove your customer support even further. Add a click-to-call widget in addition to pre-sales support, knowledge base, and contact email.
E-commerce stores are using cloud phone systems more than ever before. Customer-focused brands are even going a step further and allowing customers to use them for free. Toll-free number Thus creating a caring brand image. You can directly connect with your customers and relate to them.
5. Build a specific community
The above point is relevant here because happy taiwan data customers create happy communities. Your online boutique should have a brand aesthetic for your specific niche. It would be best if you designed your store to better represent your niche.
For example, if you sellHigh-end brand gifts Or feminine clothes, you should use a feminine theme. Now, the basic content marketing aspects required to build a healthy community are a successful blog. Once you create a blog for your online business, you can post personal stories, product updates, and in-depth how-to guides. CA Cell Numbers
