.This year, HBO made sure most of the world knew exactly when the second season of House of the Dragon, the prequel to Game of Thrones, would be released. From large-scale “Black” and “Green” banners all over the world to the rental of the Empire State Building – fans seem to be in a whirlwind of events of the series.We decided to tell in more detail about the marketing of ” Dragon House”, the secrets of its successful branding and the approximate cost, based on open sources.
Dragon House Challenges
House of the Dragon” is a fantasy drama series based on the plot of the book “Fire and Blood” by George RR Martin. The series is a prequel to the series “Game of Thrones” and the events in it grow almost 200 years before the events of “Game of Thrones”.The last four seasons of “Game of Thrones” did not satisfy fans of the universe and caused controversy. This is due to the fact that the series preceded the author’s books and the story ended.
A shop means a place where shop customers are offered an opportunity to sample various commodities or services. Independent of the type of store, organization to have an appealing appearance makes shopping easier and present good quality products. This paper established the understanding that shops which understand the needs of their customers, ensure their inventories are updated, and deliver excellent services, will be able to gain the loyalty of their customers which is very important in the business world.
According to Martin, not at all the way he had in mind. Also, according to rumors, the author was suspended from working with the last two seasons.One thing I can say in general terms, so as not to spoil anything, is that not all characters who live to the end of Game of Thrones will live to the end of A Song of Ice and Fire, and not all characters who die in Game of Thrones”, will die in “A Song of Ice and Fire.
The marketing strategy of the first season is immersion in the Targaryen world
Given the resonance of the previous series, the premiere of “House of the Dragon” should have become a cultural event.The “Dragon House” strategy began with the publication of organic teasers, illustrations, rumors about castes, etc. Four months later, the first global trailer debuted at Comic Con in San Diego.San Diego Comic Con is an annual international pop culture exhibition. It gathers fans of comics, movies, TV series, video games and more. The event includes presentations, celebrity panels, autograph sessions, and premieres of new films and series. Comic Con is considered one of the most famous and largest pop culture events in the world. To attract public attention, marketers created interactive 3D billboards and installations with the image of dragons in New York and Los Angeles. In addition, they rented out 49 LiveNation concert venues, decorating 114 concerts with dragon installations.
The second season is divided into two camps
The promotion strategy for the second season of the series was based on the key slogan: All Must Choose. Since the plot of the show revolves around the war between the Blacks and the Greens, it set a good precedent for marketing efforts that, of course, did not sit well with everyone.The second season gave marketers the opportunity to apply storytelling. To begin with, we were shown the Dueling trailer, where it was explained that it is necessary to choose between “Black” and “Green”.After that, trailers from the “Black” and “Green” teams were released at the same time , explaining their sides of the conflict.What makes this campaign so exciting is its ability to turn passive spectators into active participants, fully immersed in the fate of their chosen faction.The campaign invites fans to declare their loyalty a
7 Things You Can Learn From Marketing Dragon House
Since sheep are a favorite snack of foreign words in the text: how to dance gracefully in this minefield dragons, the advertising campaign did not miss them. In New Zealand, creative agency DDB Aotearoa and Neon have created Battlewear sheep armor to protect them from dragon attacks.Photo: House of the Dragon Marketing: What Makes a Game of Thrones Prequel Successful and How Much It Costs HB. This campaign for client Neon came about in order to creatively promote the series in New Zealand, since there are over 25 million sheep, the creatives decided to protect them so that the furry ones do not become a snack for dragons.Photo: House of the Dragon Marketing: What Makes a Game of Thrones Prequel Successful and How Much It Costs HBO. Along with the advertising campaigns, HBO launched a number of collaborations with Loungefly (branded backpacks, wallets, bags), Random House Worlds (coloring), FUNKO POP.
Understand your audience
The final seasons of Game bzb directory of Thrones drew a lot of criticism for deviating from fan expectations. Therefore, when developing “Dragon House”, it was important to clearly define a storyline that would correspond to the worldview of the fans.The use of familiar elements, such as the Game of Thrones theme song, helped maintain a sense of legacy. It is important to consider past events that influence brand perception and build a new product while maintaining key values and principles.Long-term planning Photo: House of the Dragon Marketing: What Makes a Game of Thrones Prequel Successful and How Much It Costs HBO. HBO did not stop after the failed attempt to continue the universe of Game of Thrones” with the series “Blood Moon”. The company continued to expand this universe, creating new spinoffs that kept the.
