When you handle foreign words it’s a bit like dancing in a minefield: if you don’t use common sense you risk exploding with the letters in the air . You have to walk in balance, dancing to the rhythm of the right notes and lightening the more serious music. That’s why I thought I’d write down a guide for you so you don’t make mistakes, to choose if, when and how to use foreign words in the text and when to avoid them.
How strongly do you feel tempted toForeign words stuff the text with foreign words ? We place one here, another there and so on in an uncertain flow of expressions and meanings.
Foreign words write with foreign words
we often do it to give ourselves tone : we believe that the mixture of languages can communicate our (greater) experience and authority. But the truth is different. The truth is that what happens in the mind of the reader in front of expressions like I’ll open a task for you. Close it when you’ve scored a goal is a bold circus. The neurons scrutinize each other uncertainly, then – in a fit of solidarity – they embrace, dance and fly away. In the meantime, in the mind of whoever reads you, you will have produced two uncomfortable reactions. The first is a question: what did he want to say? The second is a statement: who knows who you think you are.
Here, if you are a Copywriter or if you
Want to write about your company in an empathetic, clear and engaging way, you need to know how to balance the use of foreign words well. When is it appropriate to use them? When is it appropriate to avoid them? And what are the little rules to follow? I will answer these questions in a couple of lines. Okay, maybe there will be 6 or 7, but first I think it is very important that I explain why foreign words are a minefield for Copywriting .
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Read also: Persuasive Copywriting:
1 Aminefield in which to dance gracefully
2 The method of using (or not) foreign words in the text
3 3 little rules for writing correctly
4 Goodbye. Or, better to say, the final greetings
5 Do you need my help with lyrics, words and emotions?
Foreign words: a minefield in which to dance gracefully
Foreign words risk ruining even the most concrete and important messages. The first principle of Copywriting is that the writer must always communicate clearly: the words must flow comfortably and envelopingly, the rhythm must be pleasant, the meaning comprehensible. Immediately comprehensible.
Using foreign words in writing a text carries serious risks, which you must consider every time you choose – or are thinking of choosing – words like cool, form, roadmap, deadline, appealing . Here are the dangers to stay away from:
Never compromise the clarity
simplicity of the message by weighing it down with superfluous foreign words;
don’t risk trivializing the message by stuffing it with foreign words like a turkey on Thanksgiving Day;
is the word you are using really iu will pay bankia the debt of 2.3 million cayo appropriate and correct for that context and for that meaning? Maybe in the original language it has a different meaning than you think. We will return to this tense shortly;
Are you really sure that the people who read you will be able to understand the foreign word you just typed?
Could it be that you’re communicating an insecure personality rather than a determined and granite-like character?
The minefield you run into every
time you use a foreign word is quite a headache. How can you avoid the text exploding in your hands in a smoky inconsistency of meaning? Here are 5 question-rules that can show you the right path.
Before you adopt the method I use to choose if and how to use foreign words in texts, there is one thing you could do to never miss another update. Sign up for the newsletter-amica! Amica because it canada email lead doesn’t contain spam, it doesn’t contain breakages and it arrives only when it is truly precious. I’m waiting for you!
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