Consumer Day is celebrated on March 15th, which is also known as the first Black Friday of the year. After all, it is a great time to sell a lot and win new customers.
So, all companies are preparing for this big day and standing out from the competition can be quite a challenge, especially in the online environment.
To help you put together a digital marketing strategy
Tau Marketing has put together some tips for you to put into practice as soon as possible. Follow along!
How to use digital marketing to make your business stand out on Consumer Day
Invest in ads
Digital ads, when done well, can bring incredible results for your business. Especially if you use remarketing techniques, which is when your ad appears to someone who has recently searched for the product your company sells.
Ads on Facebook, Instagram, Google and other popular media outlets tend to boost sales. But remember: having someone or a company that specializes in the subject when creating the ads makes all the difference.
See Tau Marketing’s service in Ad Traffic Management across a wide range of digital channels.
Provide a good shopping experience
If there is one thing that usually sets a business apart, it is customer service, and good customer service creates a great shopping experience. The result? You can win over more customers.
In the digital world, this service is even more important, as any mistake could result in a post badmouthing your company.
Therefore, it is job function email list important to have people specialized in customer service and who know your product or service very well responding to comments and direct messages on social media.
It is very frustrating to ask about a certain product and the company takes a whole day or even days to respond. Nowadays, with so much competition, in 1 hour, the customer can send messages to several companies and whoever comes first, wins!
Have a more humanized service
And focusing even more on customer service — to give you an idea of how important this is, using human service on Consumer Day is of great value.
After all, in the land of AI, whoever has a person on the other end of the smartphone is king.
The best way to fully a website for selling your products or services understand the needs of consumers who come to your company online is to have another human being. The feeling of urgency, the expectation of buying something you want… only another human being can understand, so use this to your advantage.
Make your customer participate
Many companies, on this big promotional day, tend to focus more on winning new customers and forget a little about those who it email list are already part of the team of regular consumers.
To value them, how about offering a discount whenever someone shares a product they bought from your business, speaking highly of it?
For example, you can offer a 5% discount on Consumer Day purchases to anyone who shares a photo or video of themselves using something you sell and tags your company on their stories. This is a great way to build customer loyalty and stand out from the competition.