The difference between WhatsApp and WhatsApp Business is evident in their features and target audience. While, according to the Hootsuite blog , 51 million people download WhatsApp every month to communicate with friends, family and loved ones, WhatsApp Business was specifically developed to improve communication What is the difference between businesses and customers.
This release is especially geared towards small and medium-sized businesses looking to strengthen their digital presence. In this article, we’ll explore how WhatsApp Business works and how you can use it to improve your business communications.
Differences between WhatsApp and WhatsApp Business
The main difference between WhatsApp and WhatsApp Business is in their functionalities aimed at different types of users.
On the one hand, WhatsApp whatsapp and digital marketing Messenger focuses on personal, person-to-person communication, while WhatsApp Business is designed for small and medium-sized businesses. On the other hand, WhatsApp Business offers a paid API solution for larger companies.
But there are more significant differences, let’s see in more detail what they are:
1. Verify the app with a landline
Another difference with WhatsApp Messenger is that you have the option to verify your WhatsApp Business account using a landline number. This is perfect if your business will be in a fixed location and you want to maintain communications from an office phone.
An important step during the process of verifying a landline number on WhatsApp Business is choosing the “call” option to complete the verification.
2. Create a business profile
With the standard version of WhatsApp you can only display a username, a profile photo and a status, while in WhatsApp Business you can create your business profile to include:
- Company name: Identify and write here how you want your customers to recognize your company.
- Profile photo: This can be your logo or a representative image of your company.
- Brief description: Include key information about what your company offers.
- Location: Specify the physical address of your business or its area of operation.
- Business Hours: Define the hours during which the business is operational and available to customers.
- Website Link – Add a direct link to learn more details or make transactions.
- Email: Specify an email address so your customers can contact you if necessary.
3. Have a catalog of products and/or services
A standout feature compared to the personal version is that you can create a product catalog in WhatsApp Business .
With this feature, you how to know if someone viewed you on telegram can add a list of your products or services to your business profile, including detailed descriptions and prices, as one of the steps to create your own virtual store on WhatsApp .
4. Set up automatic messages
WhatsApp Business also gives you the possibility to create automatic messages to improve your response times and have more efficient communication with your customers.
For this, you have three options at hand in the app:
- Welcome Messages – Set up a message to immediately greet a customer when they first write to you.
- Away Messages – You can send an automatic response when a customer writes to you outside of your available hours.
- Quick Replies – Create clean emai messages and keyboard shortcuts to send frequently typed replies faster.
5. Use labels to classify conversations
With WhatsApp Business, you have the option to use labels to classify messages, groups, or individual conversations. You can give each label a title and color of your choice, thus establishing a personalized organization system.
6. Generate access links to personalized chats
When using WhatsApp Business to communicate with your customers, you also have the option to generate a direct link to automatically take them to a chat with your company .
This feature, in particular, helps you a lot to have What is the difference faster and more direct interactions with your customers.
7. Receive and accept orders
When you use WhatsApp Business instead of WhatsApp Messenger for your business, you can transform your account into a small virtual store. Here, your customers, in addition to viewing your catalog and having all the details of your products or services at hand, can easily place an order with you.
It’s like letting them walk around your store, but from their phones, creating a simple, friendly and direct purchasing process.
8. Create ads that lead to WhatsApp Business
Another big difference is that with WhatsApp Business you can enhance your social media campaigns by using “Click to Message” ads on Facebook and Instagram to connect directly with your potential customers. Imagine someone seeing your ad and with a simple click, they are already chatting with you.
It’s a quick, easy, and personalized way to start a conversation and generate interest in your products or services. This feature gives your business more visibility, while creating closer relationships with your customers from the first contact.
Source: Engagely.ai
Expand WhatsApp Business functionalities for your company with Leadsales
WhatsApp Business features certainly offer a solid foundation for managing customer communication. However, for those looking to reinforce these advantages and optimize operational efficiency, there are additional technological tools such as Leadsales .
Today, more than 2,000 companies use Leadsales to complement and enhance the use of WhatsApp Business, facilitating the integration of processes and improving collaboration within their work teams.
Leadsales is a CRM for WhatsApp, Facebook What is the difference and Instagram that improves your company’s sales and communication management by integrating with these platforms. Our platform adapts to the specific needs of your business, facilitating more effective interactions with your customers and increasing your conversion possibilities.
We tell you about the most outstanding features of Leadsales:
- Sales Funnels: Organize and prioritize your leads with custom sales funnels so you can track each prospect’s progress from first contact to closing.
- Chat Auto-Assignments: Automate the assignment of new chats to your team members and ensure that each of your customers receives immediate and personalized attention.
- Leadbot: Using the leadbot you can create quick responses to automate interaction with new contacts and recurring questions. You also have the option to create custom dialogues that adapt to your customers’ specific needs.
Leadsales is the CRM you need to expand the functionality of WhatsApp Business. Schedule a demo today!
FAQs about the difference between WhatsApp and WhatsApp Business
1. What is the difference between WhatsApp and WhatsApp Business?
The main difference between WhatsApp and WhatsApp Business is their target audience and features.
While WhatsApp is designed for personal use, WhatsApp Business is geared specifically toward businesses and professionals, offering additional features like business profiles and enterprise messaging tools.
What kind of information can be included in the WhatsApp Business profile?
In your WhatsApp Business profile, you can include important information about your business, such as:
- Trade name.
- Company description.
- Opening hours.
- Physical location (if applicable).
- Email and website.
- Business category.
3. How can labels and direct links be used in WhatsApp Business to improve communication with customers?
Labels and direct links are powerful tools in WhatsApp Business to improve communication with customers in the following ways:
- Tags: Allows you to tag conversations to easily organize and filter customer messages . This is useful for quickly identifying outstanding queries, follow-ups, leads, etc.
- Direct Links: Allows you to generate direct links that direct customers directly to a WhatsApp conversation with your business. This makes it easier for customers to contact you and can be used in marketing campaigns, emails, social media, etc.
Here are some examples of how you can use labels in conversations with your clients:
- Label urgent queries: Label customer conversations that require urgent attention as “urgent” or “priority.”
Example: If a customer asks about What is the difference an issue with an order, you can label the conversation as “urgent” to ensure it is addressed immediately.
- Lead Follow-Up: Label conversations with potential customers as “leads” or “follow-up.”
Example: If a customer shows interest in a product but needs time to decide, you can label the conversation as “follow-up” and set a reminder to follow up later.
