The 19th edition of the “Online Store in 59 Minutes” column will tell you how to use it correctly and effectivelyemail marketingfor your business. In it, you will learn how to segment your subscriber base correctly, why it is important to collect your own rather than buy from third parties, and also receive clear actionable guidance on attracting customers to your online store.
4 Non-standard cross-selling blocks
Blocks with related, similar or recommended products usually look about the same on all online stores. I suggest you turn on your imagination and stand out! Of course, the block should be noticeable, because its role is to make the client email data want to make further purchases, not to let go after the first addition to the basket. And there are a great many options for solutions to be noticeable, especially if you approach it in an unconventional way.
An example of a non-standard block of recommended products inBreezy excursion:
5. Emphasis on the text part
Love the text! Because it often seems like online stores hate text more than abandoned carts, so dismissively placing it in the most inconspicuous parts of the site.
What if you put even more emphasis on the text than on the photo? Crazy, you might think. But why not, if you have a miracle designer and a professional copywriter at your disposal.
This is what a product page looks like with an emphasis on the text part in Leximiller:
6 Good copywriting
And continuing the topic of texts, high-quality copywriting can really be singled out as a feature, because, as the analysis of most domestic online stores, and not only clothes, has shown, it is neglected. Texts are still written for robots, and a normal person will fall asleep at best when reading them. Add emotion, originality and character to your texts. The results will not keep you waiting.
An example of quality copywriting in the Fusion online store:
A fairly simple option that is rarely used. Offer how to apply artificial intelligence in marketing the person to independently choose the frequency with which he wants to receive a newsletter from your online store. With this approach, the frequency of subsequent unsubscribes should decrease.
Implementation:
15 Photos of clients
On the product card, implement a small photo list of us mobile phone numbers gallery where the customers themselves show off their new clothes. +100500 to trust, and the question: “is this dress the same in real life?” disappears by itself.
Example of placing customer photos on a product pageModcloth: