It’s no wonder that artificial intelligence (AI) is leading the way in almost every industry. The latest statistics show that today’s AI technology can boost business productivity by up to 40% .
Amid the rapid spread of new technologies recently, many market leaders have been encouraged to step forward into a more advanced and efficient area, where AI has established itself as the most powerful weapon.
Clearly, companies that have AI under their belt will have more opportunities to stay ahead of the competition in many different ways. In fact, more and more are investing in AI marketing , a great adoption to revolutionize the way marketing is done.
This article explains everything you need to know about artificial intelligence, how it helps everyone involved in marketing do their job exponentially better than it could be.
What is Artificial Intelligence (AI)?
First we need to clarify what exactly Artificial country wise email marketing list Intelligence (AI) is. By its acronym in English we can also refer to it as AI.
Artificial Intelligence is an interdisciplinary science with multiple approaches .
At its core, artificial intelligence is a constellation of many different technologies that are capable of performing tasks that require human business sale lead intelligence. When applied to routine business tasks, these technologies can learn, act, and function with human-like levels of intelligence.
It is used to simulate human intelligence in machines, which saves us a lot of time and money when doing business.
Historically, four different approaches to AI have been explored:
- Thinking humanly
- Think rationally
- Act humanely
- Act rationally
According to the United States Patent and Trademark Office (USPTO), technologies that fall under the AI landscape include machine learning, knowledge processing, AI hardware, natural language processing, evolutionary computing, computer manipulating color and contrast for dramatic effect vision, speech recognition, and planning/control.
Artificial intelligence marketing ( AI marketing) is now one of the fastest-moving topics in today’s digital age. So, what exactly is AI marketing?
What is AI Marketing?
Simply put, AI marketing is a method of leveraging intelligence technologies to collect data, customer insights, anticipate customer next moves, and make automated decisions that impact marketing efforts.
AI can boost marketing ROI due to its impact on productivity.
With AI, marketers can gain a deep understanding of their customers’ behaviors, know their actions and cues. Thus, they can target the right strategy to the right person in an effective and time-saving manner.
Why is AI marketing important?
The impact of artificial intelligence on digital marketing is huge . If you don’t know, 76% of customers expect companies to understand their needs and expectations.
Artificial intelligence marketing enables marketers to process a large amount of marketing data analytics from social media, emails, and the web in a relatively faster time.
That’s why AI marketing is a must for every business.