Monetization of digital content in 2024-2025

In recent years, the situation with content monetization in Russia has been complicated and unstable. Until recently, content makers received regular income on some Internet platforms, and now they have to look for new platforms and tools to earn money. The article contains useful information about alternative monetization options and methods that are relevant for 2024.

What formats can be monetized?

 

Professionals from various creative fields strive to earn money on virtual content. Bloggers, photographers, creators publish information on various platforms every day. These can be creative and funny videos, photos, useful texts. Popular formats include:

• Video recording. Combines visual and informational delivery. They are often used by people publishing educational content that requires detailed explanations with examples. Video shooting is loved by bloggers who share details of their lives and shoot in a lifestyle format. Short informative or humorous videos on popular topics are especially popular in social networks. The most popular option for monetizing video content is through advertising and collecting donations.

Photos and creative design.

• Stylish and well-thought-out visuals help attract new subscribers. Through a picture, a blogger can present himself as a specialist and creative creator. People are drawn to the beautiful and love to follow such blogs on social networks. There are many photo stock platforms for monetizing author’s photos.
• Text content. This category includes product or service reviews, useful and educational articles, expert opinions. Anything that potential subscribers will be interested in reading on a regular basis. Monetization of text formats can involve different methods: affiliate links, custom reviews from large companies, advertising campaigns, native advertising.
• Audio format. Another equally popular option for presenting information. Users increasingly prefer not to watch videos, but simply listen to them in the background. In this case, a channel with useful podcasts on current topics, talk shows, educational and humorous programs will be an ideal replacement. Monetization of the podcast is carried out by collecting donations, connecting advertising and searching for advertisers; on the Patreon platform, you can issue a paid subscription for exclusive podcasts, affiliate links, paid interviews, etc. for loyal fans.
• Consultations with experts. Courses, training programs, paid live broadcasts in closed chats, individual communication. This option will be relevant for those who have already found their audience and proven their expertise in the chosen topic. Monetization in this case is carried out directly from sales and advertising.

If the chosen platform is ready to pay creators, the listed formats can bring in a good monthly income. And the content will become an excellent base for regular placement of advertising from partners.

What is important to know to make money from published content

 

The success of publishing on the Internet and further earnings depend on three components: the uniqueness of the information, its optimization, cooperation with the right partners and platforms.

It is important to remember that the “rules of the game” are constantly changing. If until recently the platform automatically promoted your video, now you will have to follow the trends. This is the only way the robot will notice you. Some sites that used to bring in income are now blocked, and placing ads on them can lead to fines from the state.

To understand how everything works today, it makes sense to consider each platform separately. Study its pros and cons in 2024.

Types of platforms and ways to monetize them

 

Here we have collected platforms that help you earn money freely and, most importantly, legally, and monetize content.

Social networks

VKontakte is one of the oldest domestic social networks. During its existence, it has evolved many times and can now offer creators the maximum number of options for publishing information and further monetization on it.

Advertising offers. Suitable for owners of VK bahrain phone number library communities. Advertisers submit an application to place an ad through a special internal platform of the site. And then the ad is published in the groups that received and accepted these ads.

Affiliate program. The option allows authors to attract users to the pages or websites of partner companies. For each potential client, they will receive a monetary reward. The target action can be a subscription, a click on a link, registration on the site or making a purchase. The cost is set by the customer.

Subscriptions and donations. VK Donut’s built-in service allows authors to make donations, as well as to make paid subscriptions to closed communities with exclusive content.

Monetization of video and audio. By posting files for public access, you can get paid for advertising that plays while listening to music or watching video files. A similar system was previously on the YouTube platform.

Yandex. Zen

One of these is the Zen service.

Both useful articles and videos are posted here. Many authors actively blog on a specific topic. They regularly collect and publish information on the most relevant and interesting topics to attract new subscribers. This is important, since monetization depends on the time a person spent on the page and whether they read the entire text. Not only subscribers are taken into account, but also third-party users who accidentally saw the article in the feed.

Many who use the platform claim that it has the highest earnings of any Russian platform. But to receive payments, you first need to register in the system, make several publications and get at least 30 hours of views per month. After that, you can transfer data to connect monetization. Payment will come daily.

The creators of Zen strictly monitor that prohibited content is not published on the site. In case of violations, the blogger’s page is blocked.

Telegram

Every day new information channels with useful and entertaining content appear in the Telegram application. Monetization options on Telegram:

1. Earnings from placing advertising integrations in your feed. The cost depends on the number of subscribers, topic and coverage.
2. Affiliates, that is, getting a percentage from the sale of other people’s goods or services. This method of monetization can be successful if you make an effort to engage the audience.
3. Paid subscription to a closed exclusive channel. This is an option for experienced bloggers and experts in their niche. You can conduct case studies, or share secret methods of success, conduct broadcasts.
4. Launch of YAN. We have separated discover what advertising is, what it is used for and how it influences society advertising from Yandex into a separate format since in this case the process is more automated, the conditions for compliance are transparent and clear, there is no need to mark the advertising, the YAN bot will do everything.
5. Stars. Recently, the messenger launched an internal currency – “Telegram Stars”.

Own website

A website is a universal tool with which you can earn a stable income, sell goods, advertise yourself and your services.

You can also connect monetization through additional partner services. Place paid content on closed pages for a subscription. Sell space for banner ads and advertising articles.

Popular influencers often use native advertising of products. Namely, they present an advertisement for a product that their partners passed on to them as a personal recommendation. At the same time, they receive payment for such advice.

And, of course, voluntary donations – donations from subscribers.

Services and platforms for collecting donations

Fans of bloggers understand this, so cyb directory they often try to express their gratitude with a monetary reward. Special platforms where authors publish exclusive materials available only to paid subscribers can help with this. Here are some of them:

• Boosty.  The service provides similar forms of monetization: creators create their closed groups with paid access, where they publish unique content for the most devoted fans. Users can also send additional donations at their own discretion to support their favorite blogger.
• Sponsr. Another Russian site that allows subscribers to monetize content. It has its own video hosting similar to YouTube, but without advertising and the ability to download videos.
• Lava.top. International service for monetization of various forms of content, where authors offer to buy educational and entertainment content. The functionality is very similar to Boosty.
• Teletype. The service allows you to send donations to authors you like.

These are just a few of the resources that offer help in collecting donations. Other platforms operate on similar monetization principles.