Do you want to know what advertising is, examples and the comparison between advertising
and marketing ? Read this complete article with everything you need to know about the subject.
Advertising is part of our lives. It is on the streets, in shopping malls, inside our homes, in
newspapers, in magazines, on cell phones, on the Internet. Wherever you look, it is there.
Advertisements play an important role: they serve to promote products, services and brands,
with the aim of stimulating business relationships.
However, to do so, they invade our routine and many times, we do not agree with it. Who has never
lost patience with that ad on YouTube? It seems that there is always an advertisement disturbing us, wanting to sell something all the time.
But will it be really that horrible? I bet you’ve already laughed out loud watching commercials on TV.
You must have also come across advertisements that moved you, entertained you, made you cry, and
that informed you about a new store in town or an unmissable promotion.
In this post, we are going to analyze everything about advertising , from its definition to its
dilemmas, to understand how it works and what its role is. You can also download it in PDF below. Let’s go!
What is advertising?
Advertising is a marketing strategy that philippines telegram data involves purchasing space in the
media to promote a product, service or brand, with the aim of reaching the company’s target audience
and encouraging them to buy.
However, that is a limited definition of advertising, which involves much more than the purchase of a
product.
According to the Royal Spanish Academy , the word advertising has three main definitions:
Advertising is also an area of knowledge, within social communication, that studies not only the
technique of the activity, but also its function in social and cultural relations.
It is not by chance that advertisers are always aware of the cultural and behavioral trends of society,
so that the advertisements generate identification with the consumer, whether from the colors and
cultural references present in them.
Advertising can also be understood as a reflection of the society of its time, since it reproduces current
behaviors and values. Despite this, many people believe that advertising does not simply reflect
society, but rather encourages and shapes behaviors.
What are the characteristics of advertising?
Let’s talk a little about three characteristics postgraduate degree in social security law of advertising
that make it so valuable: language, logistics, and universality.
- Language because it creates advertisements and conveys messages.
- Logistics because it manages distribution, means and spaces.
- Universality because it always aims to reach all members of a pre-established group.
Advertising vs. Marketing: What are the differences?
There is a common confusion between g seo work marketing and advertising. After all, both activities
aim to sell a product or service. So, are they the same thing?
No, there is a difference. To better understand this, let’s take a traditional marketing concept: the
Marketing Mix, also known as the 4Ps of marketing or the marketing mix.
Price, place, product and promotion are the four basic elements of a marketing strategy, and the
balance between them makes a brand stronger with its target audience.
In the P of Price , you must think about the company’s costs and profit projections, but also about the
profile of the target audience, who must be willing to pay that amount.
The P in Plaza refers to the locations where you offer your products, such as the physical or virtual
store, as well as the distribution and storage channels.
The P of Product involves strategies about the tangible (color, shape, packaging) and intangible
(quality, reputation, status) attributes of the product.
But it is on the P of Promotion that we want to focus for this article, because this is where
advertising comes in .
Promotion refers to all the strategies used to publicize the product in order to reach the target
audience. Advertising is one of them, but it can also involve printing consultancy actions, public
relations , sponsorships, among others.
Advertising is therefore a marketing tool. While marketing is concerned with understanding the
target audience and developing strategies to serve it, advertising focuses on reaching it with persuasive communication.
To work, marketing needs alignment between the 4Ps. Have you ever imagined an advertising
campaign that reaches its target audience, interests them, but the online store is out of the air?
The promotion worked, but the Plaza did not, and the brand did not achieve the desired sales.
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Misleading and abusive advertising
Advertising influences consumer habits and motivates the purchase of a product.
With that power in hand, there are many advertisements that make advertising misleading, that push the bar (or, we can say, that lie) about the qualities of the product and can lead the consumer into error.
Another type of advertising that is harmful to consumers is abusive advertising , which encourages discrimination, violence, the environment, or disrespects children, the environment, or people’s health and safety.
But there are many people who are trying to prevent this type of advertising , among many other limitations on advertising activity. The Consumer Protection Code defines what is misleading and abusive advertising and provides penalties for those who engage in these practices.
In addition to consumer protection organizations, advertisers themselves are also concerned about this.
In the 1970s, in response to a bill that proposed censorship of advertising, the market created its own rules, compiled in the Advertising Self-Regulation Code.
Advertising for children
Among the advertisements considered abusive, special attention is paid to children’s advertising. Children do not have the discernment to know what is real or not, and advertising manages to play a lot with fantasy and imagination.
For this reason, according to the law, children are considered vulnerable and need to be protected from advertising practices.
In many countries, for example, merchandising in children’s programs and the use of imperative expressions such as: “order yours”, “enter now” or “buy X” are condemned.
There are also many people watching this type of advertising. In addition to consumer protection and advertising regulation bodies, advertisements aimed at children are also subject to pressure from laws and institutions that protect children.