An example of this going wrong: I once consulted with a menstrual cup company to help them develop a plan for their blog. They described their ideal customer as someone who lived in a big city! was trendy! and traveled often. Some united kingdom cell number of their content ideas were:
- Best spas in NYC.
- Long-haul flight tips.
- Weekend trip packing must-haves.
The problem? Zero of these are aligned with sales. The only type of content that creates a direct line back to sales is content for people who menstruate. Content like “can you visit a spa at that time of the month” or “travel tips for period days” aligns marketing and sales efforts.
You can see a great example of this on the Diva (previously Diva Cup) blog. Their blog is named “The Conscious Cycle” and is completely focused on menstruation and reproductive health:
Here‘s an example of this in the wild — I recently signed up for a trial of Semrush. Now I’m seeing ads from Search Atlas outright telling me to cancel my Semrush subscription:
After choosing an audience segment! it‘s time to decide the desired action you’d like them to take.
Choose the desired action.
What action do you want this segment of your audience to take? Your desired audience action can be at the top or bottom of your sales ghana cell phone number list funnel. Some ideas include:
- Sign up for a freebie in exchange for joining your email list.
- Attend an upcoming event.
- Make a purchase.
With your desired outcome identified! you move on to campaign execution.
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Execute the campaign.
What’s the best place to reach your audience? Which platform and which content type on that platform? It’s not as easy as it used to be! Simplifying pointing to Instagram and rolling out a static-content campaign is a risk.
You can choose from:
- Long-form product explainer videos.
- Short-form customer reviews.
- Educational carousel content.
- To-the-point written text.
- Brand photo shoots.
And! that‘s all on Instagram alone! Between reels! stories! and grid posts! the world is your oyster (I’ll pass you the tissues). I kid because I love marketing and all it‘s capable of! even when it feels like it might crush me beneath its weight. We’ll dive deeper into this in the best practices below.
Review analytics.
After your campaign has been executed! b2b audience profile example: marketing maria it’s time to see how it performed. Some analytics to consider are:
- Web analytics like website visitors and time spent on page.
- Social analytics like shares and follower growth.
- Sales impact (#1).
Need help making your marketing tasks more manageable? Use the HubSpot Marketing Hub®. We’ll help demystify this whole process!
In order to build accurate audience profiles! you need the following information:
- Buying behavior: Is your audience how to write an audience profile impulsive! or do they need weeks — if not months — before making a purchase? Are they open to your product or service anytime during the year or only during a certain season? If you sell beach chairs! for instance! your target audience is likely relatively impulsive during the summer months! when a beach chair is most necessary.