Ready to get started creating your own audience profiles? Let’s take a look at three examples you can use for inspiration before you create your own.
Audience Profile Examples
How does all of this come together to united kingdom cell number build your target audience profile? Let’s look at three examples together.
Let’s start with the example of a marketer. Instead of broadly targeting all marketers, we’re going to target Marketing Maria.
- Demographic information: 26 – 34 years old, mostly female, living in the Boston area. Works in marketing in the retail industry.
- Psychographic information: Interested in trends and industry news. Has a flexible work arrangement.
- Goals, challenges, or pain points: Increasing social media engagement and maximizing team resources. Wants to expand social presence and improve sales. Lacks the tools for effective social listening. Struggles to convince leadership of social media’s value.
- Values: Enjoys the community that social media brings.
- Preferred channels: Instagram and YouTube.
- Preferred content type(s): Videos and case studies.
2. B2C Audience Profile Example: Athletic Andy
Marketing Maria‘s needs were specific to her career. But what about a profile that’s specific to a hobby or lifestyle? Let’s take a look at Athletic Andy:
- Demographic information: 34 – 45 years old, old located in Seattle.
- Psychographic information: Interested in getting outside daily. Rarely drinks, eats a specific diet, and tracks fitness activity. Objectively healthy.
- Goals, challenges, or pain points: Finding high-quality clothing that’s durable and eco-friendly. Wants to reduce carbon footprint. Struggles to find activewear that’s multi-purpose and professional.
- Values: Cares about the environment and building community.
- Preferred channels: Facebook and organic search.
- Preferred content type(s): Blog posts and social media videos.
3. My Audience Profile Example: Nervous Natalie.
Marketing Maria and Athletic Andy are ireland cell phone number list theoretical examples, but they’re so detailed that Maria could be about the Tailwind App, and Andy could be about Cotopaxi.
Want to see an audience-targeting example for a real brand? Following the same steps, I’m going to make a profile for my website Walk the Camino Portugués. This is a niche site dedicated to the pilgrimage trail that leads from Portugal to Camino de Santiago, Spain.
I’m not currently using paid advertising for this site, but I do want to create targeted organic content campaigns that speak directly to Nervous Natalie.
- Demographic information: 40 – 65 years old, living in the U.S. with little international travel experience.
- Psychographic information: Has spent years of their adult life dedicated to other people’s needs (children, aging parents, a consuming job), and wants to do something just for themselves. Wants to try a pilgrimage to have a reflective and introspective adventure instead of a vacation.
- Goals, challenges, or pain points: Not yet comfortable traveling abroad and pursuing an athletic activity. Is inspired by the success stories online but finds the entire planning process scary. Feels nervous or even embarrassed by their lack of experience.
- Values: Values hard work and is willing to put in the time to train. Cares about the community on the trail and wants to find it for themselves.
- Preferred channels: Facebook, Pinterest, and organic search.
- Preferred content type(s): Written break down each chapter as you write. content with imagery to help them vicariously “live” the experience once before they attempt it for real.
With these key aspects of Nervous Natalie understood, I can create content that targets her directly. I’m writing blog posts that address her specific needs, in addition t foster real community (one of her values).