This way, you can send exclusive offers and discounts to subscribers, promote company events, and use calls to action to get users to visit your social networks, online store, or blog. While subscribers don’t have the option to post on your channel, they can engage with you through reactions and comments, giving you the ability to measure the success of your content and get to know your audience better. In short, Telegram channels are ideal for introducing users into the sales funnel, generating leads or prospects, and increasing sales.
watch video Make a group
Unlike channels, users can actively participate in Telegram groups telegram marketing by making comments and asking questions. Having a group to interact with your clients is an excellent way to create a close bond with them, build loyalty and work on your business’s image. While WhatsApp allows you to create groups with up to 256 members, Telegram allows you to have up to 200,000 people. You also have the option to create bots and automatic messages to make group management easier.
So if your business grows
you won’t have any problems managing it. 3. Use bots Bots are one of from product recommendations to chatbots Telegram’s main attractions, both for users and businesses. In 2015, the platform incorporated the Telegram Bot API, which allows you to create custom bots according to your business needs (and for free). The functionalities of bots are endless. Among other things, you can automate your marketing campaigns, launch a chatbot to optimize customer service, schedule posts and incorporate them into groups to serve as moderators or answer frequently asked questions.
Ultimately, if you’re going to
sell and build a community on Telegram, you need to use bots to get the cz lists most out of the tool. Access this free guide Access this free guide 4. Define and segment your audience Knowing your audience and having a well-defined profile of your ideal client is a fundamental aspect, regardless of the platform or strategy you implement. To sell on Telegram, you need to adjust your tone of communication based on the characteristics of your audience.
