The summer sales are here! It’s time to explode your turnover. How? Thanks to SMS campaigns by Octopush.
To perfect your campaigns, here, exclusively this summer, are “Our 6 tips for a successful SMS campaign during the 2022 sales”.
Our 6 tips for a successful SMS campaign during the 2022 summer sales
Our 6 tips for a successful SMS campaign during the 2022 summer sales
1. Offer exclusive offers via SMS that your customers can’t refuse!
It’s the sales! To convert leads and build customer loyalty, you need to offer enticing deals they can’t refuse.
So, send SMS messages like: “Show this SMS and get 5% off all your purchases.” Or: “Click this link and get a voucher for … euros in our store.”
Please note, however, that the offer proposed must be exclusive. Therefore, it must not be found anywhere else.
2. Share promotions not to be missed on certain products!
In order to prepare your future buyers, it is important to inform them of the promotions and discounts that you offer.
For example, if your flagship product is running out of stock, it would be interesting to sell it off to please your customers. Play on this flagship product idea when writing the SMS and you will see, everyone will be rushing to your door.
In concrete terms, an SMS like: “Come to … to buy our last copies of … at unbeatable prices.”
3. Bring your SMS campaigns to life with interactive content
Use your imagination. Use images, buttons, carousels, etc. In short, interactive content. This way, it will be much easier for you to interest your customers and encourage them to take action.
At Octopush, we suggest you try solutions like enriched SMS or SMS 2.0. Thanks to the landing advertising database page, you will certainly be able to increase your conversion rate, your engagement rate and your purchase rate.
4. Identify yourself clearly in your text messages
Reassure your audience by identifying yourself in your SMS from the first seconds. The Octopush platform allows you to customize the sender of your campaigns. Thanks to us, integrate your logo, the name of your company and even your slogan in just a few clicks.
How to make your SMS campaign a success during the 2022 summer sales?
How to make your SMS campaign a success during the 2022 summer sales?
5. Personalize your messages according to your recipients!
Make sure that the content of your SMS is adapted to your recipients. To do this, it is suggested to carry seo training 2021 – learning seo and site optimization out better segmentation and targeting. In this way, you will be able to make your customers feel privileged. You will therefore get closer to them much more easily and you will be able to better influence them to buy.
For example, in your SMS, call them by their first names. Also offer your most loyal customers exclusive offers, private invitations, etc.
6. Send your SMS campaigns at the right time
Most often, SMS is used to announce the opening of sales, but also to encourage your targets to go to your physical store or your online store. In this sense, the ideal would be to contact your customers one or two days before the opening of the sales. Otherwise, do not neglect ge lists the first day either, which remains one of the most important.
In addition, it is best to launch SMS campaigns in the early morning or in the afternoon. This way, customers will have time to come to your store or visit your website.
Attention! Keep in mind that the legal sending hours for this type of SMS are from 8am to 8pm, Monday to Saturday.
