Despite the fact that businesses are actively moving to online store formats, people’s fears about fraud remain relevant in Ukraine, Europe and the United States.In , the FTC shared statistics showing that online shopping issues were the second most reported fraud category, and online shopping was the most common social media fraud from .The Federal Trade Commission (FTC) in the United States is an independent government agency dedicated to protecting consumers and ensuring fair competition in the marketplace. It investigates anti-competitive activities, misleading advertising and other practices that may harm consumers or violate fair competition.Spokeo surveyed more than 1,088 Americans to learn about their biggest concerns about online shopping fraud (especially peer-to-peer transactions) and the steps they.
Key messages from the study:
Of online shoppers fear receiving a counterfeit or damaged product, although only 15% have experienced this in the past year.Of respondents have at least one fear when shopping online.Of Americans are willing to spend more than $100 on online sites without first researching the seller.Women are more likely than men to take additional security measures when shopping online.The survey also revealed the three most worrying situations when shopping online:Payment on sites without secure encryption
Clicking on unwanted email or SMS offers .Buying from other users, without an intermediary
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take to protect themselves and their information.We at Inweb media interpreted this study for the Ukrainian audience.Under the understanding of the “online market” in the study, we are talking about all platforms on which you can pay for goods or services. From Facebook Marketplace, Instagram Shop and TikTok Shop to Craigslist and OfferUp.
Research methodology
More than 1,088 US residents aged 18 and over were surveyed. It was conducted using SurveyMonkey Audience for Spokeo on April 8, 2024. The data are unweighted and the margin of error is approximately +/-3% for the entire sample at 95% confidence level.The biggest fear among surveyed online shoppers is the possibility of receiving a fake or incorrect product (55%), but only 15% of respondents actually had this experience. Other significant fears include sellers misrepresenting the product (51%) and sellers disappearing after receiving payment (50%), but these situations actually happened much less often, at 21% and 17% respectively.Photo: Research: Fraud and other fears of the online market – why people are afraid to buy online
Buyers are the least afraid of meeting with sellers in person (31%), and a large part of respondents (38%) did not have any of the listed negative experiences at all.
Women have more fears about online shopping than men
The survey showed that women are more concerned about shopping online. They are most afraid of receiving a fake or incorrect product (58%), while 51% of men have this fear.Other significant fears for women include sellers misrepresenting the condition of goods (55%) and sellers disappearing after receiving payment (55%). The least common fears relate to meeting sellers in person (26% of men and 35% of women) and no fear at all (2% of men and 1% of women.Photo: Research: Fraud and other fears of the online market – why people are afraid to buy online
Both men and women feared product-related problems more than fraud-related problems.Focusing on product specifics is smart in the short term, but neglecting to protect personal information can lead to data theft. Therefore, we urge you to be careful when making online payments and not to transfer confidential data to third parties.For the more popular safety measures, such as checking customer reviews and meeting in a public place to exchange, the percentage of female respondents who chose this answer was higher than the percentage of male respondents.
The scenarios that cause the most concern
Spokeo also asked respondents about 10 content marketing stats you need to know scenarios in the shopping process that cause concern. The respondents are most concerned about paying on sites without secure encryption (22%).Photo: Research: Fraud and other fears of the online market – why people are afraid to buy onlin. Passing on unsolicited offers in emails or text messages (21%) and user-to-user transactions on platforms such as Craigslist, Facebook Marketplace and Instagram Shop (17%) also rank high as sources of concern.Unsolicited offers and advertising on social networks (15%), buying from sellers with minimal reviews (14%) and buying expensive products without buyer protection (12%) are less of a concern.Less than a third of respondents would risk making expensive purchases online
The majority of respondents (51%) indicated that they were not willing to spend more than $50 without first researching the seller. 19% are willing to spend between $50 and $100, and 17% between
Only 10% of respondents are willing to spend between $201 and $500, and only 2% are willing to spend more than $501 without checking the seller’s reputation.
Women take more safety precautions when shopping online than men
The survey found that many respondents bzb directory take multiple security measures.Below are the results for all respondents:check customer reviews.Meet in public places to exchange.Find seller profiles on social networks.Ompare the price with similar ads .Look for anEmail or username to confirm who it is. Look up a phone number to confirm it’s real. Request more photos of the product from different angles. Look up an address to confirm that sellers live there.do reverse image searches to find other ads. Confirm employment information through LinkedIn or a similar source.None of the above .A closer look at the data found that a higher percentage of women than men admitted to following most precautions when shopping online — with a few exceptions.More men said they compare prices with similar ads (36% of men vs. 34% of women) and reverse-search product photos to find other ads (26% of men vs. 19% of women).
