Content Marketing is the marketing strategy that involves planning, creating and promoting content that can create value for both the user-customer and the brand . This means that the content:
on the one hand, they must offer the user fun experiences, useful information, news of interest, emotions to share;
on the other hand, they must portray the brand as an expert in its sector and present it as a friend the customer can trust.
Ultimately, Content Marketing brings the brand and the customer closer together with the aim of building a solid and lasting emotional relationship , which leads not only to the purchase but also to the repeated repurchase over time. This is why knowing how to plan effective Content Marketing strategies is essential for all brands. How to do it? What do you need to know before getting to work? Here I will give you 10 statistics that will be very useful for you to reflect on!
1 Content Marketing: 10 Statistics You Need to Know
2 Do you need a professional Content Manager?
You Need
Each statistic I am about to present to you is introduced by a question that you must – necessarily – be able to answer before planning your strategy . Ready to start discovering numbers that are important to you? Let’s go!
Do you have a Content Marketing strategy?
According to research conducted by Statista, in 2018, there were 4 billion Internet users worldwide. An incredible number of people, who you could potentially reach with your content. And, not surprisingly, as the CMI, Content Marketing Institute, notes in its annual Final Research for B2B , in 2018, 91% of B2B marketers used Content Marketing as a strategic tool. And in B2C? The annual Final Research for B2C suggests that 86% of marketers consider Content Marketing a key strategic tool for their business.
The problem, in this scenario, is that – according to the research conducted by CMI and Marketig Profs – a good 63% of brands do not have a strategic Content Marketing document . As you can see from the infographic below, the Final Research B2C 2018 revealed that only 29% of marketers consider the level of organization of their Content Marketing to be mature, 28% adolescent, 26% young and 10% at the first step. In short, there is still a lot to do!
The degree of maturity of B2C brands in adopting
What is the best social network for your content?The answer to this question requires in-depth and conscious knowledge of many factors: your target market and the Social Networks most used by your audience, your ability to produce ad hoc content, your available budget and the objectives you need to achieve. But I believe that this statistic can be of help to you, especially if you begin to have doubts about the usefulness of integrating Facebook into your Digital Marketing strategy .
Social Network Usage Worldwide in July 2019 – Source: Statista
Statista conducted a research on the use of Social Networks in the world. According to what it found up to July 2019, Facebook continues to be the most used Social Network globally , followed by YouTube, then Whatsapp and then Facebook Messenger, these last three tools belonging to Mark Zuckerberg’s ecosystem – for the record. To be fair, other statistics have highlighted a surpassing of YouTube by Facebook but, in any case, the global numbers are roughly these. Keep this in mind before choosing the Social Networks in which you want to invest your Content Marketing resources.
The importance of databases in a world where data is driving everything cannot be emphasized. Although many people are familiar with conventional special database relational databases like PostgreSQL or MySQL, there is a world of specialty databases that address certain requirements and difficulties. or time-series databases, have the potential to revolutionize a variety of industries, including banking and healthcare.
Can Content Marketing Do Without SEO?
Content Marketing aims to attract attention, to excite, to make people fond and, thus, to convince people to take action. But Content Marketing also has the primary objective of being found. How? By positioning yourself in the first places (or in any case on the first page) of the SERP of search engines. Just think that 95% of people – the results are those of the research conducted by Brafton – only look at the first page of search engine results. You will understand, therefore, how essential it is to optimize content from an SEO perspective to make you find yourself at the right time in the right place by the right people. Ok engagement, ok conversion, but don’t forget positioning!
Is it worth investing in blog content production?
A thousand times I have read, here and there, sentences that decreed the end of the blog as a marketing tool . Well, I suggest you consult the research conducted by OKDork and BuzzSumo , which suggests that blog posts are the most shared content online . Another research conducted by Hubspot , instead, makes it clear that the creation of content for the blog is a priority for 53% of marketers engaged in planning Content Marketing strategies for beka finance caretaker of the carbures stock has sold their business. So? Investing in the blog is still and always profitable.
5. What characteristics do the most shared contents have online?
When you produce content for your brand, you need to pay attention to the characteristics that it must have to facilitate sharing. The aforementioned research conducted by OKDork and BuzzSumo highlights how the most shared online content is:
Content that includes at least one image
The complete contents of the author’s biography , because they are perceived as more reliable;
10 is the number of shares. Lists containing the number 10 have on average four times more social shares than the second most popular number, 23. In third place is number 16 and in fourth place is post 24.
I recommend you read the post: How to use numbers in Copywriting? .
6. What are the most shared contents?
Knowing what content is most shared online can help you define your editorial plan. Continuing to explore the research published by OkDork and canada email lead BuzzSumo, we discover that infographics and lists , posts on the why and posts on the what are (still) the most shared content, even more than the videos that are now so popular.
Have you ever thought about podcasts
Do you know why podcasts are content that you should consider in your Content Marketing strategy? Because they are a great tool to reach your audience. A research conducted by Statista has shown that 45% of Internet users in the world between the ages of 25 and 34 listen to podcasts. Podcasts and audiobooks are the new content to consider.
Why focus on videos?
Videos are exciting for people, as demonstrated by research conducted by Think with Google . If 48% of marketers consider the commitment to producing videos for YouTube a priority and 46% believe they should focus on Facebook videos – source: State of Inbound report – it is with good reason. Consider that 40% of Millennials believe that videos are reliable and that half of people between the ages of 18 and 34 would stop what they are doing to watch a video . In short, the power of videos is truly influential!
How mobile-friendly is your content?
Mobile Internet browsing has long since surpassed desktop browsing. But there’s more! Mobile users spend 70% of their time on media and 79% of their time on social media , and more and more people are shopping online directly from their smartphones. Also, consider that mobile email open rates have grown by 30% , as research from Campaign Monitor suggests . It’s time to think about and optimize your content for mobile, don’t you think?
