.Despite the fact that more and more books are published in electronic form, people continue to buy paper books. That’s why bookstores and online book stores in Ukraine show growth in organic traffic, according to Serpstat data. And at the Book Country festival in about 85,000 books were sold in three days, according to Forbes.Therefore, the field of bookstores, coffee shops-bookstores and libraries for promotion in digital is relevant for consideration.We listened to the results of the survey among the readers of our Telegram channel and decided to prepare a comprehensive material that will help to understand the nuances.
Do Ukrainians read in the language of statistics
According to the Info Sapiens study , daily reading of books (including listening to audiobooks) among Ukrainians more than doubled in 2023: from 8% in to 17% in .The same study demonstrates the following indicators of Ukrainians’ interest in formats.Photo: How to promote an online book store using digital. In the study , respondents indicated specialized bookstores (41%), book sites or publishers’ sites (22%), and non-specialized stores .
Industry based split makes it easier for specific database by industry the business to develop marketing relevancy since it can focus on specific databases within given industries. This is because targets for the company’s contacts can be made industry specific to enable the organizations design for a better approach. Make sure the data a in the database is obtain ethically and in regional with approved legal requirements such as GDPR. It increases the impact of the campaign and maintains or enhances the targeted specific industry relationships.
A the most frequent places to buy books .Photo: How to promote an online book store using digital. Modern novels (15%), science fiction and fantasy (14%), as well as books on psychology and self-development (10%) are leading among Ukrainians’ reading preferences.Photo: How to promote an online book store using digital. According to Serpstat, organic traffic of the most popular online stores in Ukraine demonstrates the growth of Ukrainians’ interest in reading.Photo.
Features of promotion of online book stores
Every business has its own characteristics, and online book stores are no exception.Photo: Features of promotion of online book storesThese features include. High competition among direct and indirect competitors.Nuances with copyright, the need to agree terms of sale with authors and publishers.Rapid change of preferences among readers.Attracting customers and the need to stand out from the competition.Pre-order issues: demo, processing, fixing, communication, etc.Difficulty with SEO for book titles (keys and intents may be few).Creation of relevant content for each of the audiences.Realization of books that do not sell well.High competition in this industry is one of the main challenges for new and small shops trying to take their place in the market. This competition includes both direct and indirect competitors.
Trends for the promotion of the online book store in 2024
The main trend for Ukrainian online book stores is the refusal of Russian-language publications and authors , as well as the refusal to place in stores books by authors who do not support Ukraine or have expressed support for the Russian Federation.Such a decision is completely conscious and justified, since the presence of such literature can lead to a wave of hate in social networks, which will undermine loyalty.Speaking of other trends, an online bookstore should focus on gaining loyalty and building a community among buyers. This can be achieved by developing an effective loyalty system, entering into a dialogue with buyers, initiating activities in social networks and involving influencers.
Use artificial intelligence to optimize your ads and strategies . It is suitable for finding new ideas, systematizing data, developing the structure of the site and partly for filling the site. However, you should not transfer all content work to AI, it can be bad for SEO, content strategy, and undermine loyalty to the employer.
SEO for an online book store: what to pay attention to
In order to talk about the main points What is the first information to write in a sales copy of work with SEO for an online store, we brought in the expertise of Alina Ivanova, an SEO expert who worked with Yakaboo as part of Inweb projects.”If we are talking about the Ukrainian market, the main difficulties we faced are the need to remove all ru-literature. On the client side, all categories that corresponded to these requests were deleted and redirected to other categories. From the point of view of SEO, it is a challenge, because categories and traffic are negative, but it is correct in our conditions,” says Alina. During work, there is constant monitoring, even if the author is not Russian, but he spoke against Ukraine, or got into a scandal.
Nuances of working with PPC for an online book store
Since the competition in this bzb directory area is very high, it is worth advertising through Google Ads and Facebook Ads. Actual remarketing that helps to “catch up” buyers, as well as LaL-audience, to potential buyers with similar interests.Choosing the right trending keywords is critical to the success of a PPC campaign. It is worth using Google Keyword Planner or Serpstat to find relevant keywords with high search volume.We recommend that you pay attention to trends, as Vivat does – the third season of the screen adaptation of Julia Quinn’s book “Bridgertons” was recently released, the bookstore launched an announcement that it opens pre-orders with -20% for the third book of this series immediately after the release. In this way, she took advantage of the current occasion. and it could harm the client, but these actions had to be taken.
