Struggling in the creative world, bizzie may be familiar with typography in graphic design. Although it is quite common to hear, there are still many people who do not know what typography is and its true function.
Basically, typography in graphic design is often used in the arrangement of text in creating a design. Bizzie certainly does not want readers to see a neat design, but has a form of writing that is not harmonious or mediocre.
That’s why typography in graphic design is very important. Want to know more about typography in graphic design? Let’s see a more complete explanation below.
Understanding Typography in Graphic Design
Typography in graphic design is a technique in arranging letters and text in a given space so that it can be read clearly and attract the attention of the audience. In practice, typography is related to the process of selecting fonts, appearance and structure so that it can be conveyed well to the audience.
As a graphic designer , typography skills are needed to recent mobile phone number list support the design results that have been created. Moreover, now there are many different fonts and writing styles.
Therefore, it is important for bizzie to understand typography in graphic design in order to determine the right form of writing. Typography can actually have different styles and forms in each type of design. For example, a promotional pamphlet design certainly has different typography than a logo design or infographic design.
Function of Typography in Graphic Design
The use of typography in the world of graphic design is not limited to beautifying the design. However, it has 3 important functions for bizzie to know. Here are 3 functions of typography in graphic design:
1. Attracts Attention
The function of typography in graphic design is to attract attention. Basically, typography added to a design is intended to attract the attention of the audience.
When seeing a design with components in it that are made harmonious and attractive, people will be encouraged to read. In fact, the person can pay attention to the design presented because it successfully shows an attractive appearance.
2. Make it easier for readers
If in a large size design, small writing is a dded as when writing on a word application writing sheet . Will the writing be read clearly?
Of course the answer is no. Therefore, paying attention to the selection of the right font and size can make it easier for the audience to read and the design can be conveyed well.
3. Giving Tone and Value
Typography plays an important role in giving tone and value to a design. Every design is created with different goals and interests, and this also applies to typography.
For example, when bizzie makes a design as a business advertising medium. So, the font used can be script, comic or some other types of non-formal fonts. However, when the design is needed to provide information, then the serif font will be better because it is easier to read.
10 Typography Elements In Graphic Design
Indirectly, typography in graphic design is presented so that the design seems to speak to its readers. Typography cannot be simply composed. There are several elements that bizzie must recognize and pay attention to in its use. The following are several elements of typography in graphic design:
1. Arms and Shoulders
The first element is the arm and shoulder. An arm is a letter that extends upwards either straight or curved with connecting or separate ends. For example, the letter V. While the shoulder is a letter that has a downward curve and is commonly found in the letters h, m and n.
2. Ascenders dan Descenders
Ascenders are parts of lowercase letters that are hoodie merch kanye higher than the lowercase letters around them. For example, the letters h, f and i. In contrast, descenders are parts of letters that extend downwards such as the letters p, y, g, q and others.
3. Bar and Crossbar
Bar is a horizontal part in a letter. Meanwhile, crossbar is a horizontal part but connects two lines. Bar can be found in the letters f and e. Crossbar can be found in the letters H and A
A bowl is a curved part of a letter, such as O, D, B and so on
5. Cap Height dan X Height
Cap height is an imaginary line to mark the height of a capital letter. Meanwhile, X Height refers more to the distance between the median line and the baseline in lowercase letters.
6. Ear
Ear is a small scratch on a letter that cmb directory sticks out from some side in lower case letters. In this element, bizzie can see it in the letter G.
7. Finials
8. Feet
Feet in typographic elements in graphic design means a letter that extends upwards with one end attached and the other side extending in the other direction. For example, like the letter K.
9. Tail
The tail is the descending part that curves downwards, like the tail of the letters G, J, Y and so on.
10. Title
Title is a small dot at the very top. Like the letter J or I.
Tips for Using Typography in Graphic Design
Bizzie needs to know some tips for using typography in graphic design, namely:
See the type of text that will be used.
Adjust spacing and alignment.
Choose a color.
Thus is the complete and clear explanation of typography in graphic design. Hopefully the information above can help bizzie, yes!
