You may have had the experience of searching for a product on Amazon and then moving to another site only to see a product ad appear that is relat to the product you were looking at on Amazon. You may
see this ad and think, “Oh, that’s right, I forgot to buy that,” and click on it to purchase the product on Amazon.
>This is a type of remarketing call “dynamic remarketing ads.”
>In this article, we have summariz the types of “remarketing ads” and “dynamic remarketing ads” on Google AdWords, which are important for display ad managers to know.
*Note that “remarketing” is the name of a Google function, and in the case of Yahoo, it is call “site retargeting.”
What is remarketing advertising?
Remarketing ads are a function that delivers nepal whatsapp data ads to users who have visit a site or us an app before.
>They can be said to be the result of marketing obsession, as they can get users to click on the ads, revisit the site, and convert.
>>>>>>>>>>>>Since it is an advertisement for users who know about or are interest in your company’s products or services, it is a cost-effective advertisement that is likely to lead to conversions.
Next, let’s look at the specific benefits.
Benefits of remarketing ads
Conversion rate (CVR) is an important what is engagement marketing? why it’s necessary and how to do it indicator for EC site operators.
Usually, there are few sites with a conversion rate of over 10%. In other words, more than 90% of EC site visitors leave without converting. According
to Google statistics, the rate of leaving a site without converting is as high as 96%.
Most users do not convert in one visit, but often convert after comparing and considering various options.
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The advantage of remarketing ads is that they can reach out to users who have left your site again, but there are five main benefits to doing
so:
- You can reach users who have a strong desire to purchase your product.
- Ad display can be tailor to user behavior
- Create a remarketing list to reach over 2 million websites
- Google’s automat bidding feature allows you to create campaigns with a high probability of success
- View current campaign reports, including where your ads were display and the costs incurr
Different types of remarketing available in Google Ads</h2>
There are five types of Google remarketing features depending on the purpose: standard type, dynamic remarketing, remarketing for search ads, dynamic remarketing,
etc. The following is an excerpt from
Google’s remarketing help :
(1) Standard remarketing
Ads are display to users who have visit your website when they use sites or apps on the Display Network. In addition, there is a function that allows you to segment user behavior by behavior, automatically create a remarketing list, and deliver ads to new users who have similar characteristics to the list users.
(2) Dynamic remarketing</h3>
Dynamic remarketing goes a step further by showing ads to users bas on the products or services they view on your website or
app.
(3) Remarketing for search ads
Your ad will be shown to users who have visit your website when they perform a Google search.
(4) Video remarketing</h3>
People who watch your videos or whatsapp database channel may see your ads while they’re later on YouTube or browsing videos, websites or apps on the Display Netw
ork.
(5) Remarketing bas on customer lists
This is an advertising delivery method that uses the Customer Match function. You register the email addresses of your customers. And ads are display to those users when they log in to Google and use various Google services.