Among the types of remarketing mention above, the advertising function recommend by Google is “dynamic remarketing.”
Dynamic remarketing is a personaliz advertisement also known as GDR (Google Dynamic Remarketing). Compar to remarketing advertisements that display static banner advertisements, it has a higher CTR (click-through rate) and CVR (conversion rate), and is consider to be a cost-effective measure.
What’s great about dynamic remarketing ads is
That they automatically generate and namibia whatsapp data display ad content bas on the user’s past browsing history and behavioral patterns.
The information display in the ads comes from the Merchant Center data fe. All you have to do is collect information such as “text,” “images,” and “landing page URL” into a data fe and link it to Google AdWords.
>By combining the information submitt to the fe, the most suitable creative from a number of different display patterns is displayed on the site the user is viewing. In addition, there are eight industries that are well suited to dynamic remarketing, and the following eight industries have dedicated Google AdWords formats available.
- education
- flight
- Hotel/Rental Property
- Jobs
- Regionally-exclusive products and services
- real estate
- retail
- trip
For example, users searching for work on a
job search site or comparing prices to what are core web vitals? explaining the three indicators lcp, fid, and cls decide on accommodations on a trip, the matches will vary greatly depending on the user’s age, gender, position, search history, etc.
There are many similar products and services, and users tend to want to compare various options based on their criteria.
If you want to reliably target such users, “dynamic remarketing” would be an appropriate choice. Please refer to this page for information on how to create dynamic remarketing ads.
Learn more about creating dynamic remarketing ads
Key points for getting results with remarketing ads
Finally, we will introduce some tips to maximize the effectiveness of your remarketing ads.
(1) Exclude users who converted
Remarketing ads are delivered to users who visited the site but did not convert, so converting users are excluded from the ad delivery. Also, when encouraging repeat purchases, ads are only delivered to users who have been converting for more than 30 days.
(2) Change ads, landing pages, and bid amounts based on user motivation
The motivation of users who visit a site whatsapp database varies depending on the page transition they make. For example,
if you are on an EC site. The motivation for a purchase will be different for a user who leaves the site after viewing the top page and a user who leaves the site after visiting the top page, product category page, and product purchase page. You can change the ads, landing page, and bid amount to be delivered according to the user’s motivation.
>There are reports that by making detailed settings to match user motivation, conversion rates can be increased by 8 times and the cost per conversion reduced by 92%, even with the same number of impressions.