Thanks to them, you will be able to carry out a successful advertising and marketing strategy , thus
ensuring that your application achieves the results you expect.
It has often happened that an app emerges that goes viral and after a few weeks it is already forgotten
by users.
This is quite common because when creating these apps a lot is invested in their development and
they are not promoted properly or followed up after their launch.
In other words, it is very important that you are clear that an application is a business project like any
other, so the first thing you should do is develop an App Marketing strategy .
In the following article we will explain everything you need to know about the main Marketing
metrics for apps. You will see that this material will be useful for making your app a real success. Don’t miss it!
6 Marketing Metrics for Apps
Defining metrics will play a fundamental turkey telegram data role in the success of your app in the market. Marketing metrics for apps are also used in Inbound Marketing strategies , but in this case we are going to focus on these channels.
Template to accompany metrics!
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1. User engagement
Within app marketing metrics, users are understand what a forensic science professional does very important, as they tell you which ones are active in your app and beyond being active, which ones really have a romantic relationship, so to speak, with your app.
In other words, it will allow you to measure the engagement your users have with your application.
This way you can identify your users and segment them, more easily locating those with a lower level of engagement and defining strategies to attract and retain them more .
It will also help you improve your strategies and get undecided users to end up downloading your app.
2. Number of downloads
The number of downloads is a very important g seo work metric that will tell us the number of devices that have our application installed. Although we should always focus on quality as the main objective , quantity is an important factor.
The secret of this data is that it is not analyzed individually. Because if you have a massive amount of downloads, but the reality is that you do not offer quality and do not generate engagement with users, having your app on thousands of devices will not help you much.
3. Retention and dropouts
Churn or churn rate is data that reflects the number of users who are no longer active within the application compared to a previous period of time.
It is important to note that this metric alone is not very useful. This is where retention comes in and serves as a data point that reflects the opposite of the churn rate, that is, the number of users who are active compared to a previous period of time.
You might be wondering why these two variables are related. Well, the reason is that, based on these metrics, you can differentiate between users who abandon and those who remain active.
This way, you can create new advertising strategies to recover inactive users and further strengthen engagement with active users.
4. Attribution by traffic sources
This data represents the number of downloads of your app from a specific traffic source.
One of the traffic sources you can use to promote your apps is social media .
This is a very effective way to make your app known to the public since these are platforms that have a large flow of users, which obviously increases the chances of your app being downloaded.
So, knowing this information you will be able to identify if these campaigns are really beneficial for your marketing strategy .
5. User behavior in funnels
Funnels are the different stages that the user goes through from downloading the app to completing the final conversion process.
If you define each of the processes well, you will also be able to know at which stage drop-offs occur and how many users reach the conversion process.
This way you can identify flaws in your app or make improvements to increase the number of users who convert.
6. Lifetime value (LTV)
The lifetime value is a metric that shows us the amount of money our application is generating. It is very important to analyze the LTV because it allows us to easily know the level of earnings for each user individually.
This metric can offer a lot of relevant information, since by focusing on the customers who generate the most revenue, you can take into account how they arrived at the app and the time it took them to convert.
This way you can identify the strengths of your strategies and, no less important, the flaws, in order to make improvements and be in constant growth.