That’s what we’re going to do now!
Strategy #1: Your Personal Account
The first of all the LinkedIn strategies we’re going to explore is the use of your personal account.
While not really a feature, using your personal account for business purposes is a great way to improve brand awareness, increase engagement, and generate new leads.
The goal is “simply” to create a content strategy, posting engaging content on your personal LinkedIn account several times a week (or month).
By doing so, you will get more and more people interested in what you say = more reactions = more engagement = more reach.
If you work in the B2B sector, this is truly the best, easiest, cheapest, and fastest way to build brand awareness and generate new LinkedIn followers and more LinkedIn endorsements.
Keep in mind that the more you post from your personal page, whatsapp number database the more people will see you as an expert in your field.
That said, there are some conditions that must be met for this strategy to be successful:
- The content you publish should be interesting, valuable, and relevant to your target audience.
- It shouldn’t be too promotional or sales-oriented, as this will put people off.
- You should also be careful with the tone of voice you use: stay professional but also try to be personal to create a connection with your audience.
Strategy #2: Generate More Traffic from LinkedIn Groups
LinkedIn Groups are a great way to drive more traffic to your website, as well as generate new LinkedIn followers.
The goal is pretty simple in this case: Post relevant topics in increase in high-quality inbound links LinkedIn groups to interest people and get them to click on a link that will redirect them to your website (or landing page).
Like the first strategy, this takes a bit of time, but it’s a qualitative way to develop an effective LinkedIn marketing strategy, as some groups are really specialized.
The key here is to find groups relevant to your business, post interesting and valuable information, and be active in the discussion.
Don’t forget that people are in LinkedIn groups because they want to learn new things or solve problems, so make sure your content helps them do just that.
Strategy #3: Use LinkedIn Ads to Generate Leads
If you want to go further with your lead generation on LinkedIn, and have a budget to invest (always calculating the ROI!) and if you want fast results, you can use LinkedIn Ads.
LinkedIn ads are a great way to generate leads, as well as drive traffic to your website.
There are different types of LinkedIn Ads:
- Sponsored Content: This is the most common type of LinkedIn Ad. It’s basically a post that you’re paying to position in front of a larger audience.
- Text ads: These are small ads that appear in the LinkedIn sidebar. They’re less intrusive than sponsored content—but they’re also less effective.
- Display ads: These are banner ads that appear on various LinkedIn pages or spaces. They’re very intrusive but can also be very effective if done well.
The key to a successful LinkedIn Ads campaign is having a clear and precise offer, a compelling headline, a great image, and a strong call to action.
Don’t forget that you’re competing with many other brands for attention, so make sure your ad stands out!
Strategy #4: Contact Your Leads Directly Using InMail
If you work in the B2B sector and want to reach decision-makers to sell your products or services, using InMail is your best option.
InMail is basically a direct message you can send to anyone on belgium numbers LinkedIn—even if you’re not connected to them, or even if you’re a 3rd-degree LinkedIn connection.
Plus, the InMail option lets you reach a larger audience, without the LinkedIn connection limit.
The key here is to write a great InMail that grabs their attention and makes them want to learn more about what you offer, converting them into first-time LinkedIn connections.
The best way to do this is to focus on the benefits they’ll gain from working with you, rather than listing all the features of your products or services.