For example, a story about environmental protection, social inequality, and self-realization would be very appropriate; target audience . It is important to draw a portrait of the ideal client in detail: interests, hobbies, marital status, income level, pains and needs. It is clear that consumers of the Gucci brand will not be interest in stories about the need to pay utility bills every month; promote product . Sometimes manufacturers do not see the product through the eyes of consumers, and this is completely in vain. We recommend conducting surveys of the target audience. to look at it from a different, not always obvious side.
It is important to understand.
Basic methods of promotion in kenya phone number library storytelling do not work. There is no need to describe the advantages and characteristics of the product, our tasks are to captivate, to evoke emotion. And the consumer will read about the advantages of the product himself, because he will remember it. Storytelling in marketing is built on three components: gist . The idea of the action: what emotions do you want to evoke in the consumer, how will the brand be demonstrate (for example, sneakers on the feet of the main character). It should be clearly stat what is being discus.
Do not play a guessing game with users
Only world-famous companies can afford this plot and main character . For example, you can show how a mother is torn between work, everyday life and children, becomes nervous, breaks down and constantly regrets it, and then takes our product and, happy, goes for a walk with her sons, simultaneously solving problems in the work section; artistic device . This can be a metaphor or allegory that forms a strong association with the brand in the user. An example in advertising: the collaboration between Nike and google considers expertise on a page by page basis Cristiano Ronaldo. Which helps people understand that such sneakers are worn by truly successful people.
Design in storytelling
Companies use storytelling in all the usual digital yeezy 350 boost v2s formats. Text, video, audio, and images. Since short content is trending, marketers are trying to move away from the article format in favor of pictures and videos. Experts increasingly agree that the modern consumer likes to be shown, not told. Advice : Although video content is rapidly gaining popularity, there are people who prefer to read rather than watch. And there are many of them. Therefore, when choosing a format, start from the portrait of the target audience. Or better yet, directly ask potential clients how exactly they would like to receive information.
