“There have been huge developments on Threads, with almost daily new features coming out. Things like customizable feeds, algorithm trending topics, and some list-style content are coming out soon. Brands that perform the best on Threads are ones posting humoros or educational content in a text-only format,” said Alison Battisby, Founder of Avocado Social on a DMI webinar.
2) AI in social media
AI is transforming digital marketing and social whatsapp number database media is no exception. In fact, AI is integrated into key social media platforms to enhance features and help shape activities at scale.
AI is being used by marketers to create social content, such as text, images, videos, and even influencers. It can help analyze data, drive personalization, automate customer service through advanced chatbots, and boost advertising performance on social networks.
According to Statista, 38% of marketers said that increased efficiency was the top benefit of using AI for social media followed by easier idea generation (34%) and increased content production (33%).
You may already be familiar with content generation tools like ChatGPT, Jasper, or Midjourney. However what many marketers have discovered is that the results from AI are only as good as the information you plug in.
Alison Battisby believes that the key to success is to use prompts. “There are some clever ways to use AI to customize your social media copy. Use custom prompts with instructions that give ChatGPT more ideas on how you would like to write. For example, what tone to use, what kind of voice to use, or which words to avoid,” she advised.
Advertising is another key area where AI can help boost social media performance. TikTok has launched TikTok Smart+ an AI-powered performance solution that can automate campaign management across targeting, bidding, and creative.
3) The rise of employee-generated content (EGC)
According to Edelman’s Trust Barometer, 81% of consumers say that trust all users to tag products in feed posts in a brand is crucial for making a purchase decision. This means that customers want authenticity and it’s up to companies to show that through their marketing and corporate social responsibility activities.
As marketers we know the value of user-generated content to raise brand awareness and encourage others to browse and purchase. But what about employee-generated content?
“[Promoting EGC] doesn’t mean that you always need to film content to go on your corporate channels. You could use employee profiles too, which we see a lot on LinkedIn. to be told from behind the scenes of the brand.” said Battisby.
This type of content can also be helpful in recruitment. If marketers can get a feel for your brand through employee advocacy then they may be interested in becoming part of your team.
Top tip: Bear in mind that EGC can be very cost-effective. Don’t make it complicated. Use a phone to film, ask employees to contribute to a blog or set up a recording to create a podcast.
4) Is it the death of hashtags?
The aim of using hashtags on social media is to help make global seo work your content discoverable to a captive audience.