These images the size or speed of the device. Apple simply described the user’s feeling of comfort when using the iPad. This campaign, like all of Apple’s marketing efforts, appeals to consumers’ emotions, not their wallets. And it’s not just Apple.
emotional connections are key to successful
marketing strategies for many other brands, making their stories go viral on social media. A famous study by Dr. Jonah Berger showed that content that evokes “high arousal emotions” is more likely to go viral than content that does not create emotions. The BuzzSumo testing team partnered with OKDork to conduct an extensive study of the social media marketing mix.
Examples of high arousal emotions
are happiness, fear, excitement, and anxiety. In addition, positive content also causes users to react more strongly. Furthermore, in the book “Descartes’ Error” by Antonio Damasio – Professor of Neuroscience at the University of Southern California, said that emotions play an important role in the decision-making process, especially when we buy something. Therefore, marketing strategies must start from emotions. To find out what content people share.
First, they identified the most shared content
on the web, over a specific period of time. Next, they sorted each post by a specific emotion, such as joy, anger, sadness, happiness, amusement, empathy, etc. The results showed that viral content typically evoked two top emotions: fear (25%) and laughter (17%), with similar emotions like amusement and joy also accounting for 29%. This means updated 2024 mobile phone number lead that if a brand can make readers feel happy with its content, it has achieved its goal.
To evoke and build customer emotions
the way Apple does, use emotional language in your brand copy where it makes sense. Make sure it feels natural by using emotional trigger words fashion designer: complete explanation, information and salary! in your copywriting. 7. Build a community of users or customers Over the years, Apple has built one of the most passionate fan bases of any brand, anywhere in the world. Apple’s “Think Different” campaign featured the tagline “Here’s to the crazy ones. The misfits.
The rebels The troublemakers
In fact, most of us have bz lists experienced this. Apple cleverly leverages this in its advertising, making users believe that the brand truly understands them and feels the same way. Even small brands can build their own community of users and customers. The first and most important step is to clearly understand your own brand values and personality. Marketers must create a vivid and accurate picture of the brand, including: core message, values, brand personality, and what the brand stands for.
