You might be thinking that LinkedIn outreach is simply outreach techniques about sending a few messages to leads who match your target audience.
It’s actually a little more complicated than that.
There are many different techniques you can use for LinkedIn outreach. Here are some of the most popular:
1. LinkedIn outreach from InMail
Sometimes, when you try to outreach through LinkedIn, people won’t be interested in your message. Some won’t even accept your connection request, and others won’t read your message at all.
One of the tools you can use to achieve a better conversion rate for your messages is InMail.
LinkedIn InMail is a messaging feature that allows you to dataset contact any member of the platform, even if you are not connected to them.
To use InMail, you’ll need a paid LinkedIn account (a Sales Navigator account, for example). You’ll then be able to send messages to anyone on LinkedIn, even if you’re not connected to them.
2. The LinkedIn Search Technique
One of the most powerful LinkedIn advertising techniques is also one of the simplest: using LinkedIn’s search engine to find leads that match your target audience.
Fine. But how do you do it effectively?
If you’re using a free version of LinkedIn, here are some tips:
- Use LinkedIn’s “Advanced Search” feature to additional seo reports narrow your search results.
- Add keywords that are relevant to your industry or target market.
- Look for companies that match your ideal customer profile.
- Filter your results by location, job title, or company size.
Otherwise, you should upgrade to LinkedIn’s Sales Navigator plan . To learn more, you can read our guide.
3. Connection requests
Another way to reach your leads on LinkedIn is by sending connection requests.
To do this, you’ll need a good profile photo, an engaging resume, and a well-written profile summary.
Another thing to keep in mind: If you send too many connection requests with a note attached, you may run into LinkedIn’s invitation limitations . You can find more information about this in our posts on LinkedIn limitations.
But the best way to overcome the limits imposed by the tool is through software like LaGrowthMachine .
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For more information, you can read our post: How to contact someone on LinkedIn ?
4. The LinkedIn Groups Technique
In addition to LinkedIn messaging, LinkedIn Groups can also be a great way to reach your target market.
The goal in this case is to join groups that are relevant to your industry or target market and then start participating in conversations and adding value.
This way, you’ll connect with new people and begin engaging with them until they become leads that match your ideal customer profile.