The Google Marketing Live 2019 event recently took place in San Francisco. Many professionals from all over the world come together to share and expand their knowledge. Google uses the annual event to let business owners and marketers know what features and products they expect to release in the near future, because Google is always evolving.
As an online marketer you obviously have to keep a close eye on everything and that is why we share the 9 most important innovations with you!
Discovery Ads in Search
Google Discover was introduced last September. Google Discover shows topics and news items about the content that may be interesting to you based on your preferences. You can use this via the Google App on your phone, tablet or desktop. At the Google Marketing Live event it was announced that the platform is now also available to advertisers. It offers a new way of advertising for products and services. The advertisements, which are called Discovery Ads, can be displayed in various Google feed environments and therefore have sufficient reach.
2. Gallery Ads in Search
Not only did Google introduce the new ad type Discovery Ads, but Gallery Ads were also announced. Advertisers are given the opportunity to advertise with a more interactive and visual ad format. You can more easily attract consumers with a whatsapp data visual element in the informative text. This Gallery Ad is also simply shown at the top of the search page, but is only available for the ad that occupies the absolute top position. Advertisers are allowed to add four to eight images, with a 70-character description for each image. This way of advertising is expected at the end of this year.
Deep Linking in Search, Display and Shopping
It is common knowledge that searches are increasing. More and more people are going online and the elderly can hardly be left behind. ວິທີການພັດທະນາຍຸດທະສາດການລາຍງານ ROI ເນື້ອຫາກັບ HubSpot At the Google Marketing Live event, Deep Linking was also introduced, which will be available at the end of this year. When a search is performed, a visitor who clicks on your advertisement will no longer be forwarded to the mobile website, but to the relevant app if it is available. This makes it easier for the visitor to order the product, because their own details have already been filled in in the app. Of course, the app must already have been downloaded and used.
