Voice recognition
Do you want to feel what it’s like to have Jarvis from the Marvel movie “Iron Man”? Well, Jarvis is possibly still years ahead of current technology, but that doesn’t mean it won’t happen.
Today, we already have similar AIs with voice recognition capabilities. Have you heard of Siri, Google Assistant, or Alexa? These are just some of the most popular chatbots that use voice recognition.
These AIs can recognize spoken words and/or convert them to text to execute the command . Voice recognition is even used in apps like Google Maps, Shazam, and other hands-free systems.
So how can marketers leverage voice recognition for their campaigns? Well, over 55% of households will own a smart speaker by 2023 . Moreover, voice shopping sales are expected to grow to USD 40 billion by 2023 .
Dynamic pricing
This AI is often referred to as personalized pricing. It is a pricing strategy where the price of a product is determined by demand and/or supply . A good example is ride-sharing app prices that increase as demand increases.
An app or website bot can monitor predictive analytics phone number list use cases such as cookies, history, searches, and other activities to provide real-time pricing.
This means that a user gets fewer discounts business sale lead and/or higher prices for the product/service they need at the moment. Sounds unfair, doesn’t it? But there are always two ways to look at it.
Customers can benefit from dynamic pricing when demand for a product is low. A good example of this is when hotel rooms are not selling. To help decrease the chances of a vacancy, dynamic pricing can offer competitive prices to attract customers.
Automated email content curation
Content curation is all about finding great content and presenting it to your audience effectively. Simply put, you share content created by others with your followers.
However, it is not just about re-sharing content. This process is done by adding more value to the content, making it more attractive to the audience .
AI automation will save time when scheduling and sending emails to customers. After segmenting the audience and emails, AI will help personalize how to build your print and digital media empire the content of your newsletter by sending the appropriate email to each previously segmented audience.
Automated Image Recognition
Major brands like Google, Facebook, Pinterest, and Amazon use AI to identify people and objects in images and videos with an accuracy rate of up to 99.75%.
If you’re a Facebook user, you may notice how accurate the system has become at recognizing your friends’ faces in the photos you post and automatically tagging them.
From a marketing perspective, image recognition can better synchronize online content and in-store visits. Many stores track customers’ in-store visits through facial recognition software and link to their profile to provide them with a better online shopping experience.
Some others combine this technology with AI-driven push notifications to send real-time offers, discounts, and personalized messages to individual customers.
This increases interactions between stores and customers, as well as keeping them interested for longer when they stay in the store.