Case Study: Boutique Hotel C utique Hotel C implemented Hotel Pay-Per-Click (PPC) advertising is an incredibly effective tool for promoting hotel businesses. Advertisers pay a fee each time one of their ads is clicked. PPC is popular in the hotel industry due to its measurable results and ease of calculating […]
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Types of Hotel PPC Advertising Suitable for HotelsSearch advertising is typically used to target individuals searching for information about hotels or accommodations. These ads appear at the top or bottom of search engine results pages, increasing the chances of attracting the interest of potential guests. By targeting specific keywords such as “hotels […]
Additionally marketing performance analysis tips-for-handling-negative-customer-feedback tips-for-handling-negative-customer The hospitality industry faces a unique set of challenges when it comes to cybersecurity due to the nature of its operations and the volume of personal data it handles. Here’s a deeper look into the specific threats and why they are particularly concerning: Phishing […]
with PKRU to offer professional Managing negative customer feedback from customers is crucial for the hotel business. It not only helps to resolve existing issues but also builds trust and satisfaction among your customers. Handling negative feedback professionally can turn a customer’s bad experience into a positive one and contribute to […]
In today’s competitive hospitality industry, creating a unique brand identity is essential for standing out and attracting guests. A strong brand identity not only differentiates your hotel from the competition but also builds trust and loyalty among your customers. In this blog, we’ll explore the importance of branding and provide […]
Unlock the Power of Digital A little recap of the special seminar, “Unlock the Power of Digital: Transforming Hospitality for Greater Success,” held on Wednesday, July 10, 2024, in the 5th-floor conference room of The Oceanic Sportel. This event was filled with knowledge and interesting insights, including marketing strategy through […]
SEO vs. SEM: Why Your Hotel Generating reviews and engaging with them on social media is one strategy that can help increase your hotel’s credibility and bookings. Making the most of customer reviews can help your hotel appear more credible and gain the trust of new customers. Be sure to […]
has become popular, digital marketing strategies like SEO (Search Engine Optimization) and SEM (Search Engine Marketing) play a crucial role in helping hotels reach their target audience who are searching for accommodations online. Both SEO and SEM are important and work together effectively to increase bookings, build trust and make […]
In today’s competitive hospitality industry, data-driven marketing is emerging as a critical tool to transform hotel business performance. Hotels that leverage data-driven strategies not only understand their customers better but also optimize their marketing efforts, increase bookings, and enhance overall guest satisfaction. By using data to inform decision-making, hoteliers can […]
Mistakes Avoid When Marketing Mistakes to Avoid When Marketing In today’s digital age, social media is an essential tool for hotel marketing. It offers opportunities to engage with potential guests, showcase your property, and build brand loyalty. However, many hotels make common mistakes that can hinder their success on these […]
