as you’re simply sharing content that already exists, rather than having to create brand new content for your socials. PR Content marketing is also incredibly useful for PR, particularly if you are producing high value forms of content such as surveys, whitepapers and e-books. With a good outreach strategy, you […]
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A boost to sales and conversions Generally, users have 4 – 5 different touch points with a brand before they convert. The more high-value content you have on your site, the more opportunities you are providing for users to encounter and interact with your site. This is your opportunity to […]
even if it’s not necessarily a channel you want to use, so that no one else does it before you. Make use of structured data Structured data is an easy Lastly claim all social way to tell Google what your site is about and what the purpose of your content […]
E-A-T is also more important for some sites than others. The sites that it is most important for, is Your Money or Your Life (YMYL) sites. What is This is of particular EDGE? YMYL stands for Your Money or Your Life sites. Google refers to these sites as: ‘…pages or […]
What is E-A-T Let’s start off with the basics. E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It was introduced as part of Google’s Search Quality Rating Guidelines – this is the document used by Google’s human quality raters to assess the quality of the search results, sites and content. But […]
is working with Google’s mobile friendly test or Google’s Mobile Usability report. Page Speed Page speed can be considered a current and future Core Web Vitals so it trend in SEO. Just like many things in modern life, the speed at which something can be accessed is becoming more and […]
to drive more traffic to your website. Here are 3 elements that you can use in your content strategy to ensure that the content you are This is important because producing is of high quality: E-A-T principle Content refreshes Creating evergreen content E-A-T principle E-A-T stands for Expertise, Authoritativeness, and […]
of it’s algorithm in features called Rank Brain and neural matching. Rank Brain helps to better understand the intent of a search query and in Google uses AI and turn provide the most relevant search results. Additionally, neural atching is a system that helps relate words to concepts, so that […]
monetisation highlights the future of digital marketing, looking way beyond 2022. Global Marketing As many brands expand their reach across the globe Exploring these new and enter new markets, it’s important to ensure that your efforts overseas are worthwhile. Often, brands will simply translate their content into all the languages […]
Competitive keywords can lead to Hotel Pay-Per-Click (PPC) advertising is an incredibly effective tool for promoting hotel businesses. Advertisers pay a fee each time one of their ads is clicked. PPC is popular in the hotel industry due to its measurable results and ease of calculating return on investment (ROI). […]
