You’ve no doubt seen headlines online that begin with phrases like “You won’t believe what happens next!” or “This will shock you!” This is Clickbait, a marketing tactic designed to attract attention and encourage users to click. It now has a reputation for being fake advertising. Facebook Algorithm found that […]
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In 2024, events are the most effective channel for generating leads , according to 61% of marketers. It is therefore no coincidence that it is the main marketing expense item for 45% of B2B companies (source: B2B digital marketing barometer 2024 in France , Plezi). This is the whole purpose […]
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