Stories are an authentic experience of the individual, they ignore all the technical details and take us directly to the core of the experience. That’s why they are so powerful from a psychological point of view and why they also get great results in the field of marketing and sales .
Stories are about collaboration and connection
Telling stories gives us the opportunity to talk about bulk mail masters our feelings, therefore they allow us to connect with others. In fact, with them we share our passions, our pains, our joys and experiences. They allow us to understand ourselves better and consequently to find common ground with others .
Stories reflect our thoughts
Think about how many times you have been drawn in by a true story on television or an article in a gossip magazine. The truth is that we are obsessed with other people and stories are what satisfy our need for information.
Stories bring order to our lives
In life we all seek guarantees and security and the that’s why your team or agency will want to adopt structure of stories is familiar, predictable and comforting. In the context of stories we can also convey more intense emotions, because we are aware that there is a solution. With stories we perceive a kind of safety net that allows us to relax.
Stories evoke emotions
Our brains can process even fictional stories as if they were real experiences . This means that stories evoke real emotions, a sense of presence in events, and behavioral responses.
The thing is, we are interested in stories that we can’t resist . Stories activate the part of our brain that deals with sensory experiences and influences the way we think. Stories are also so popular because humans are naturally curious and therefore interested in what happens to others.
Create your own story
Now that you know why stories are so popular cz lists and effective, it’s time to create your own. Without a good story, you won’t be successful, so it’s important to be as creative as possible and, most importantly, take enough time.
