A boost to sales and conversions Generally, users have 4 – 5 different touch points with a brand before they convert. The more high-value content you have on your site, the more opportunities you are providing for users to encounter and interact with your site. This is your opportunity to provide customers with the information they need to make an educated purchasing decision and lead them further into your site via CTAs.
An opportunity to engage with
existing customers and attract new bc data vietnam users If you’ve created an effective content strategy you will have meticulously researched who your main customer base is, what they want and why. Putting this into action allows you to communicate with that existing customer base and strengthen your existing relationship, whilst simultaneously attracting targeted new users by creating valuable content that they are genuinely interested in.
It’s the most cost-effective form
of marketing According to a recent study by Caliston Digital, content marketing is the most cost effective marketing strategy. In comparison to traditional marketing efforts like advertisements, content marketing is abundantly cheaper for a variety of reasons. Firstly, because it is much better at targeting qualified traffic, thus making it more valuable. It can also be used to benefit other marketing efforts like social media, PR and SEO, creating long-term value across multiple channels (we’ll discuss more on this later).
You can establish yourself as an industry
leader Creating in-depth and valuable content is a great way to establish yourself and your business as a thought leader within your industry. Create thought pieces on the latest news in your industry and produce content that expertly answers your customers questions. In doing so, the user will come to trust your opinion and Google will begin to trust your site.
Why Content Marketing should
be part of your integrated marketing strategy As briefly mentioned, users generally have 4 -5 different touch points with a brand before they convert. As demonstrated what is a sales script above, content marketing is incredibly valuable not only as its own area of marketing, but also because it can strengthen your other marketing efforts. Social Media Of course,
However, sharing other forms
of quality content such as blog posts or YouTube videos bzb directory on your social media is beneficial too. Firstly, it can help to diversify your timeline, grid, feed etc as it is a new type of content for existing and new users to enjoy. Secondly, because it drives users to your other channels such as YouTube or your website and thus moves the users one step further in the buying cycle.
