The practice of social listening increases the chances of your company better understanding consumer desires and offering products and services more accurately.
But what is social listening?
Well, also known as social listening or social monitoring, social listening is a mechanism that allows you to identify what people are saying about your brand, your products, services and the sector as a whole.
We are in the age of recommendations, meaning people make decisions based on the opinions of influencers, colleagues, neighbors and other users. And understanding what is being said during this exchange of information can be very important for the success of your company.
How to use social listening to understand audience behavior?
Let’s give an example.
When you, as a user, need to find some middle east mobile number list on the internet, you search on Google using keywords, or on social media using terms or hashtags, right?
Social listening is exactly that: a practice that gathers the mentions that consumers make of your company to find out how they evaluate your products, services and reputation.
Social listening allows your company to:
- Evaluate reputation levels
- Identify how users interact with the brand’s products and services
- Understand what users like most about the brand
- Know what users dislike most about the brand
- Discover ideas for new content
- Know what competitors have been doing
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Before the arrival of marketing automation , these mentions were done manually and took a certain amount of time. Today, there are different platforms that compile what users say about a given company. These tools are paid and the amount of information will depend on the plan purchased.
Technology has also improved social listening platforms. While they used to collect information literally, they now adopt the principles of artificial intelligence, identifying conversations in more natural language. This has also increased the company’s perception of its customers.
What should monitore?
Just like other reports from new feature: covid-19 contact tracing forms! actions. Your company needs to know what to do with the material collected. Social listening goes far beyond curiosity. It requires a critical eye on what and using the information to reinforce and create different ways of relating to the public.
Many indicators need to be according to the company’s needs. Here we will mention three:
Positive and negative mentions
Knowing what users approve and b2c fax of in your company’s campaigns and communications will help you refine your next steps. Analyze destructive criticism to avoid new mistakes and find ways to include/reinforce the positive points that consumers identify in your company in your strategies.