SMS What is a good database?
For SMS marketing as with all channels, the number 1 attribute of your contacts is responsiveness . You want bulk sms master your customers and/or prospects to convert. To do that, they must be eager to hear what you have to say . The basics of a good database can be summed up in two words:
In a total optimization perspective, you can therefore work on your recipients by segmenting them based on the products they are interested in, their reactivity to your previous SMS campaigns or where they are in the sales cycle . But to get to this level of detail, you first need valid support.
Why is it essential to have a healthy database?
SMS To run effective campaigns, you need to use a reliable opt-in database . Every invalid, poorly formatted or owner-changing number since it was collected will cost you performance and… money. With an unreliable file, you will continue to send messages to numbers that sms low-cost sms: the hidden dangers behind are no longer in use and the results will be partial and less good.
SMSAs you can see, keeping your list updated and accurate can save you much more than a few bucks on your next mailings. It is a virtuous circle that in the long run proves extremely advantageous.
Identifying dead leads can be tricky. But smsmode © gives you the trick to quickly identify and automatically remove invalid numbers from your base.
Why does smsmode© not offer database rental?
Opt-in databases can be purchased or rented from mobile messaging service providers. These operations can be used to add new contacts to existing databases. In principle, these files are constantly updated to ensure that they remain valid. It is essential to ensure that these lists are declared to the CNIL.
SMS How can I clean my base before sending it?
With smsmode © you can clean up your contact list even before sending your first mailings with HLR API (Location Register) LOOK .
The Search API The API provides an spam data explicit control to eliminate duplicates and invalid entries . Through an API request, you can run the entire list through our test environment and retrieve a large amount of data associated with each contact :
- Duplicates and invalid formats (for a readable and economical database)
- Number Validity (to delete numbers no longer assigned)
- Telephone Operator History (to know the portability history and the current operator of your prospect/customer)
- Mobile Network Code and Mobile Country Code (to know the country of origin of your contacts and the network they are connected to, in the case of an international database)
- Location and Roaming Report (to find out if your customers are currently on another national network)
If you can’t or don’t want to use the API, you can still benefit from a Lookup by sending an Excel file to your account manager .
You can then filter (from a CSV or Excel file) the duplicates or invalids to eliminate them.
