The truth is this: senior citizens are increasingly engaged and are asking companies to pay more attention to them, to develop products and services geared towards their needs!
And if your company has not yet included this audience in its consumer list, it is best to make adjustments to your plans. According to the Brazilian Institute of Geography and Statistics (IBGE), a quarter of the Brazilian population will be over 65 years old in 2060.
In 2018, when the census was released, Brazil had 43.2 children up to 14 years old for every 100 elderly people over 65 years old. Therefore, it is possible that in 2039 we will have more elderly people than children in the country.
This date may seem far away, but senior citizens are closer to consumption and technology than you might think. Therefore, it is important to consider including this audience in attraction, engagement and conversion campaigns.
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Marketing to seniors: how to capture the attention of seniors?
The over-65 demographic is often by brother cell phone list brands, which is a big mistake. This segment of the population is very aware of what is happening in the world and ignoring them can result in the loss of good sales opportunities.
If years ago, elderly people didn’t even use their cell phones. The advancement of technology and the at which things are have. Them to want to understand the features of a cell phone and how to use it to connect with the world in other ways.
The proposal, in the case of the elderly, is not necessarily to create specific campaigns for the elderly – unless they correspond to a strong audience for your product or service –, but to make them more representative in the actions.
And to make them feel more welcome, here are some tips for you to apply in your company:
Be direct in your messages
Look for characters for asus zenbook s 16 (um5606) comes with an sd card reader that create a connection with seniors and use messages and slogans that are easy to understand and assimilate.
Invest in videos
Videos are highly engaging resources for a variety of audiences, including senior citizens. Use this rich content to educate this consumer profile and assist in decision-making.
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Reinforce usability
If you have an e-commerce site, make the purchasing process easier. The simpler and more intuitive it is, the lower the risk that older consumers will abandon their shopping cart and look for a competitor because they don’t know how to navigate the site correctly.