In addition to the characteristics and responsibilities mentioned above, a community manager must take on certain roles to meet communication objectives:
The detective
A community manager must monitor networks switzerland telegram data and the Internet at all times.
You need to know what is being said not only about your brand but about other brands, as well as about the products that are emerging on the market.
Therapist
You must have a great deal of empathy to be able how voice search can boost your digital marketing strategies to respond to criticism, complaints and conflicts related to the brand: products/services, in order to provide appropriate solutions.
Listening carefully like a therapist and responding cautiously is precisely to prevent problems from spreading to other users.
Tamer
There will always be people with bad intentions g seo work who will come just to bother the brand and leave the company in an uncomfortable situation.
Therefore, the community manager must pay close attention to detecting them and keeping them at bay. And although it is very difficult, he must also take on the challenge of converting these people into followers of the brand.
Number 1 fan
Enthusiasm is contagious. If the community manager is the first person users will encounter, they are expected to have a high level of enthusiasm and demonstrate, with their friendliness, the affection they feel for the brand.
When a community manager manages to spread their good vibes, they also encourage users to be part of the community and to constantly enjoy both the content and the promotions they distribute.
Analyst
Each action that the community manager performs is not free. Each step must be accompanied by an analysis of the results of the content, interaction, promotions, communications, among others.
With the metrics you obtain, you can create reports that can be used to suggest new actions or ideas that are in line with the planned objectives.
Diplomatic
Problems will not be lacking, however, the idea is that the community manager has the ability to channel situations to prevent setbacks from arising and becoming crises.
Editor
In addition to communication skills, there must be an innate, yet prepared, writer within the person.
A community manager needs to be constantly writing on social media, blogs, etc., always staying alert to needs and without abandoning creativity.
3 mistakes to avoid in the daily life of a Community Management professional
It is true that we all want to be successful in our careers, but there are times when mistakes happen and we cannot ignore them.
When a professional makes a mistake, it is best to learn and consider the experience in similar situations.
Take a look at some of the worst mistakes made by Community Managers and try to avoid them:
Exaggerate in tone
When a person makes a negative review on a social network and refers to the company in a derogatory way, it is possible that the professional will respond and refer to the brand with the same expression.
This is a huge mistake! It gives the impression that the brand is making fun of the consumer. The consequences can be terrible.
Not knowing tools
Sometimes, professionals make mistakes, such as saying that to send a direct message on Twitter you must necessarily follow the brand on that social network. Before you speak out and speak in a tone of “ownership,” make sure you are correct about the tool.
Spelling mistakes
Spelling mistakes are the terror of social media professionals . Try searching Google for the correct spelling and consider Word’s spell checker as an interesting resource.