you need to be producing quality content. Quality content is the cornerstone of good SEO practice across all channels. YouTube in particular highly prioritises the viewers’ experience, so you have to create content with them in mind. Viewers are unlikely to watch a video that has poor camera and sound quality so invest in production equipment. This doesn’t have to be expensive.
It’s great if you have a big budget
but it isn’t always necessary. In fact, you may car owner data not even need to have a camera, as most smartphones are capable of recording reasonable quality video. However, some items that you should consider investing in are: A tripod for your phone or camera for stabilisation A plain backdrop Lamps or studio lighting (depending on your budget) A microphone Now that you have the gear, it’s important to have the substance to back it up.
The best YouTube channel
s and videos are unique. As I briefly mentioned, hundreds of hours of video are uploaded to YouTube every hour. Whilst this makes it impossible for your videos to be completely original, it is a good idea to pick a niche and then try to make your videos as useful/ interesting/ entertaining as possible within that sector. Carry Out Keyword Research Now that you’ve established your niche and ordered your equipment, you need to decide the individual videos you’re going to make.
To do that, you’ll first need to
do some keyword research. You can use YouTube’s search bar to do this. Begin by typing one or two words that describe the video you want to create. YouTube will then autogenerate key word suggestions. This is a great free tactic that shouldn’t be overlooked,
However, there are also a
number of great keyword research tools that you can use to build on these results such as Google Trends and Keyword Planner or Uber Suggest. When carrying the novelties concern all headlights out this research, you should aim to find long-tail keywords (3 or more words), as these will generally be much less competitive. Optimise your Video Title Optimising your video title in accordance with your keyword research is hugely important for showing up in YouTube’s search engine results.
SEO experts at Moz claim that keyword
matching is potentially the biggest factor affecting YouTube’s video ranking algorithm. A study found that video titles that specifically matched the cz leads user’s search query outperformed those that matched it synonymously. Therefore, if you can match your video title to the autogenerated results provided by YouTube during your research, you have a higher chance of showing up in YouTube’s search results.
