is through creating videos that aim to solve a problem. That is why you will see a lot of videos on YouTube that start with ‘how to’. However, if this is One of the easiest ways to not relevant to the style of videos you wish to create, try to front-load your video title with your chosen keywords – whilst still ensuring that your title is readable.
A great way to do this is through
the use of colons and hyphens. Lastly, it is student database considered best practice to make your title less than 50 characters. Optimise your Video Description Similarly to the title, your description should be relevant to the video and include your select keywords. Try to include your keywords near the start of the description, as this will make it easier for YouTube to find and decipher them.
Likewise to the title, do not
stuff your description full of keywords at the expensive of legibility. Remember, YouTube prioritises the user experience and so they will respond negatively to this. If you are accurately describing the contents of your video they should occur naturally. It is also considered best practice to front-load the description with Call to Actions such as ‘Discover’, ‘Find out more’ etc.
Whilst there is roughly a
1,000-character limit on video descriptions, YouTube will only display the first 2/3 lines. Therefore, you need to entice the viewer to click ‘show more’. Don’t Disregard Tags Whilst tags are close to dying a death on other social media platforms, they’re still thriving on YouTube. Tags help YouTube to better understand what your video is about. The more YouTube understands what your video is about, the higher it will place it in the search results.
The tags are where you can use
the additional keywords you may have uncovered during your research. It is considered best practice to include 10-12 tags, including phrases that aim to keyword match, as well as synonyms. Include Subtitles/ Closed Captions Optimising closed captions is one the novelties concern all headlights of the best YouTube optimisation tactics, yet it is often overlooked. If you haven’t garnered from the article so far, keywords are very important in YouTube SEO.
The more places you can find
to include them the better. Whilst YouTube can’t read your video to see if it includes keywords that match the viewer’s query, it can read the subtitles. YouTube supports automatic captioning, but they are not always accurate. Therefore, taking the time cz leads to write and upload your own could make the difference in pushing your video’s ranking above your competitors. Increase your Watch Time Whilst it may be fairly obvious that YouTube will give a higher ranking to videos with higher views,
