LinkedIn: it is the network for the business market. As a company it is super interesting to be visible on this medium. But how do you actually ensure that you have more success on LinkedIn with your company page? Time for a short masterclass..
The importance of LinkedIn
The National Social Media research shows that the daily use of LinkedIn has grown from 513,000 to 611,000 Dutch people in the past year. This is an increase of 19 percent. People find it increasingly important to be active on LinkedIn. Not so strange, because it can yield a lot for a user:
LinkedIn is an easy way to build a business network, which can help you find a new assignment, project or job faster
LinkedIn allows users to stay up to date with professional information shared by individuals or companies
Users can get recommendations overseas data from other users. This ensures that a good image is presented for a new employer
LinkedIn keeps users informed of new vacancies and they can also apply for these vacancies via the network
Attracting new customers
More and more people are using LinkedIn for the above reasons . For you as a marketer or entrepreneur it is important ເມື່ອເວົ້າເຖິງການລາຍງານ ROI ເນື້ອຫາ, ພວກເຮົາຫຼາຍຄົນບໍ່ຮູ້ວ່າພວກເຮົາກໍາລັງເຮັດຫຍັງ to be visible with your company on the timeline of relevant users. But what can it actually do for your company?
By using LinkedIn correctly, you can aleart news get in touch with new customers, clients or potential employees as a company. It can also contribute to the brand awareness of your company.
A slick company profile
To achieve more success for your company on LinkedIn, it is important that your company profile looks good. This represents your company on LinkedIn. It may sound obvious, but make sure your profile looks good. So add a logo, heading image and a summary of your company. Optimize the information section of your page, so that your (potential) followers know exactly what your company stands for. Also, don’t forget to add important hashtags to your page. People who follow these hashtags will also see your content.
Strategic content
If all this has been achieved, it is important that you first set goals for yourself. Do not randomly post content, but work strategically. What do you want to achieve with your LinkedIn company page? Do you want followers to see you as a knowledge partner, do you want to enter into new collaborations or attract more applicants? By making a plan, it is easier to achieve your goals, as you can better determine what kind of content you should share.
Be an added value
Once you have made a plan, it is time to share content. Publish unique and useful content to stand out. Position yourself as an authority in your industry and be an added value. This increases the chance that people will follow you and you will come into contact with companies or people who could be interesting for your company. Keep these tips in mind:
Post consistently and frequently. Keep track of yourself and your colleagues by keeping a content calendar;
Post content at a time when your followers are online. Research by social media marketing software company Coosto shows that there is the most interaction at 7:00 PM. So make sure you post your content before that. Make sure you also try out for yourself at what time and on which days your followers are most active;
Try to vary the types of content. Post an interview one time, an informative article another time, and an update on the company another time;
Don’t forget to write a little text to accompany each post. Entice the reader and stand out.
