The number of tasks varies depending on the size of the company. However, community managers are usually immersed in tasks that they must perform simultaneously, such as:
- Conversations with the company
- Conversations with users
- Text editing
- Content curation
- Content production
- CTA’s
- Copies
- Design
- Image editing, sometimes video editing
- And that’s just to mention some of the basic functions.
The evolution of communications and information technology irreversibly impacts people’s daily lives.
The way of working has changed and even fixed working hours are no longer the same.
This is because, by managing different devices and technological systems, people can take work tasks home and stay in touch with their work colleagues.
Just as the way of carrying out work has undergone changes over the years, the professional profile has also been modified.
Connectivity has made people learn to do several activities at the same time.
Multitasking professionals can (and like!) do more than one task at the same time and can switch between them quickly.
Connected and attentive to market developments, they are considered a fundamental resource in companies, especially in organizations that operate in the technology, marketing and business segments.
Multitaskers are people who are agile at starting tasks, managing technologies and improvising when things seem not to be giving the expected results.
Regarding the multitasking characteristic in the daily life of a Community Manager professional, it can be said that it is indispensable.
This is because a person who works with social media has to face roles such as monitoring the Internet and networks, knowing the target audience and listening to criticism, conflicts and complaints related to the brand or the products/services it offers.
Apart from these roles, the professional performs several others and these will be mentioned shortly.
Flexibility
For many reasons, the community manager sweden telegram data must be willing to serve the brand even outside of normal business hours.
This happens mostly on special dates, both in the calendar of countries or cities, as well as in the company itself.
Passion
Their work mainly consists of being in permanent why is it so important for your cv? contact with the public and being a bridge between external people and the company and vice versa, so they must have energy and passion for what they do at all times.
Objectives of a Community Manager in a company
The Community Manager must have the g seo work following professional objectives as his/her professional orientation:
- optimize brand visibility in the virtual environment. This will directly impact the way people view the brand, that is, it influences audience perception;
- seek the quality of their actions, always paying attention to the needs of consumers without losing sight of the interests of the company;
- generate qualified web traffic that boosts conversions;
- establish and record the number of visits to the landing page or corporate site resulting from network management;
- establish relationships with clients and industry influencers;
- provide customer service.
Success in social media management also depends on the methods used by the Community Manager in searching for an audience. Correct implementation requires considering:
Ethics
This means having good judgment, not acting in bad faith, maintaining a professional stance without any intention of harming another company or person.
An example of poor or unethical behavior is attacking competitors by humiliating and damaging their reputation. False accusations and lies are also other examples of unethical behavior.
Good practices
Maintaining a good practices document (manual) and following it properly is essential.
This guide is related to ethical criteria, but it is also a way to keep a schedule up to date. As a result, the professional’s work will be much more reliable, safe and transparent.
Tools
Programming social media profiles, enriching content, shortening URLs, measuring the reputation of the brand or the company profile on social media are examples of powerful tools used by great Community Managers.
Style Guide
Having a guide of this type allows the brand to have its own tone. That is, it does not assume the tone of the Community in its publications.
It would be a disaster if brands “spoke” to their audience using the same way their manager communicated. Imagine what would happen when the company changed the professional in charge!